LeapFrog Launches New Developer Program For Award-Winning Platforms With Exclusive Interactive Games Produced By Scholastic "Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" are the first partner developed interactive games to debut in the LeapFrog App Center

EMERYVILLE, Calif., Jan. 9, 2012 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced a new program to allow external developers to create interactive games and apps for its award-winning learning platforms. This new program will start with the release of exclusive interactive games from Scholastic, the global children's publishing, education and media company. "Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle" were developed and produced by Scholastic solely for LeapFrog and are now available for purchase in the "Games" section of the LeapFrog App Center for the kids' learning tablets, LeapPad1™ and LeapPad2™, and learning video game systems, Leapster Explorer™ and LeapsterGS™.

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"We are thrilled to make our base of millions of connected platforms available to the vast number of talented independent content developers and gaming studios around the world," said Greg Ahearn, chief marketing officer at LeapFrog. "Scholastic has been a long time partner and we are excited they took the opportunity to develop new games and apps exclusively for LeapFrog. Working closely with our highly experienced team of educational experts, these truly unique and engaging games are age-appropriate and introduce key skills such as reading, writing, social studies and science. We believe that the combination of education, creativity and great game play from Scholastic and LeapFrog will continue to produce exclusive development projects that provide the best selection of educational entertainment to kids."

The all-new interactive games, "Clifford's Rhyme Race" and "The Magic School Bus Dino Shuffle," are now available in the LeapFrog App Center. In "Clifford's Rhyme Race" kids will rhyme with Clifford The Big Red Dog as they navigate fun mazes, learn rhyming words, develop logic skills and collect lost packages. "The Magic School Bus Dino Shuffle" introduces kids to everything they want to learn about dinosaurs in a game focused on social studies and science. Kids will also test their dinosaur knowledge in two fast-paced games, Quick Quiz and Skeleton Memory.

"We are delighted to once again offer children and families quality interactive learning experiences for LeapFrog's award winning platforms," said Leslye Schaefer, Senior Vice President of Marketing & Consumer Products for Scholastic Media. "These new games are welcome additions to the highly successful Scholastic library of titles that deliver educational and entertaining content."

The new games join LeapFrog's vast library of learning games, eBooks, videos, music and more that have been developed and approved by LeapFrog's highly experienced team of educational experts.

Availability

"Clifford's Rhyming Race" and "The Magic School Bus Dino Shuffle" games are available for purchase (MSRP $7.50, for children four to nine years) in the LeapFrog App Center. The LeapFrog App Center can be accessed through the LeapFrog Connect Application for LeapPad1, LeapPad2, Leapster Explorer and LeapsterGS.  

For more information on LeapPad1, LeapPad2, Leapster Explorer, LeapsterGS and other LeapFrog products, visit www.leapfrog.com

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys.  The Learning Path, LeapFrog's proprietary online destination for parents and extended family, provides personalized feedback on a child's learning progress and offers product recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success.  LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.  

TM & © 2012 LeapFrog Enterprises, Inc. All rights reserved.

About Scholastic

Scholastic Corporation (NASDAQ: SCHL) is the world's largest publisher and distributor of children's books and a leader in educational technology and related services and children's media. Scholastic creates quality books and ebooks, print and technology-based learning materials and programs, magazines, multi-media and other products that help children learn both at school and at home.  The Company distributes its products and services worldwide through a variety of channels, including school-based book clubs and book fairs, retail stores, schools, libraries, on-air, and online at www.scholastic.com.

MEDIA CONTACTS

Monica Ma

LeapFrog

510-596-3437

mma@leapfrog.com

Meghan Newton

Goodman Media for Scholastic Media

212-576-2700

Scholastic@goodmanmedia.com



SOURCE LeapFrog Enterprises, Inc.



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