2014

LeapFrog's LeapReader™ Learn To Read And Write System Named TOP TECH 12 Toy Of 2013 By The Toy Insider LeapReader praised as a powerful and innovative technology tool to help children build early literacy skills

EMERYVILLE, Calif., Oct. 23, 2013 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in learn to read systems, today announced that LeapReader™ was named on The Toy Insider's TOP TECH 12 toy list. LeapReader, recommended by 98 percent of teachers as a way for parents to help young children build skills that are important for school success*, is the new, complete learn to read and write solution for children.

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"Hundreds of technology toys are evaluated to determine those that are forward thinking and the most innovative of the year, and LeapReader stood out as a clear champion," said Laurie Schacht, toy insider mom and chief toy officer at The Toy Insider. "As a mom, I understand the importance of helping children develop a love of reading and as an industry expert, I know what parents expect when purchasing toys that teach. We commend LeapReader for its versatility in helping children develop early reading and writing skills and for its intuitive technology that enhances their play experience."

The Toy Insider, now in its eighth year, is an annual holiday guide used by parents to determine the best toys and gifts for kids. This is The Toy Insider's inaugural TOP TECH 12 toy list, which celebrates the best technology products of the year. The TOP TECH 12 list follows The Toy Insider's recent release of its HOT 20 list, a selection of top gifts for children during the holiday season. LeapFrog's LeapPad™ Ultra, the ultimate kids' learning tablet, was named a HOT 20 product.

"We are honored to have LeapReader, a revolutionary new reading and writing solution for children, named a TOP TECH 12 toy by a prestigious organization such as The Toy Insider," said John Barbour, chief executive officer at LeapFrog. "Receiving such a great accolade reinforces LeapReader as a powerful learning tool. Our team of designers and learning experts worked hard to ensure LeapReader is both engaging and educational and that its library of more than 150 books, audio books, learn-to-write sets and more immerse children in learning through hours of entertaining, engaging fun."

About LeapReader
LeapReader, the complete learn to read and write system for children, helps children build an early foundation for literacy and academic success. With LeapReader's three essential experiences – learn to read, learn to write and learn through listening – children sound out words and read sentences, write letters with interactive guidance, and develop listening skills, comprehension and imagination through audio books, music and more all available in the LeapReader library of more than 150 learning experiences.

The LeapReader library of content lets parents easily personalize their child's learning journey by choosing titles based on their child's reading level, favorite characters, or learning style. It offers parents the best and most engaging, high-quality educational solutions available to help teach children to read and write:

  • Learn to Read: LeapReader teaches children to read by helping them sound out words, read sentences and building comprehension through LeapReader books, maps and flash cards. 
  • Learn to Write: Interactive LeapReader workbooks feature audio coaching and support to teach children the sequence of strokes and build writing fluency.  These new workbooks feature revolutionary LeapFrog Learning Paper which contains ink embedded within the page for a mess-free writing solution.
  • Learn through listening: LeapReader's series of music, trivia challenges and audio books help children develop listening skills, comprehension and imagination.

Availability
LeapReader is sold at MSRP $49.99 in green and pink and is recommended for children 4 to 8 years old. LeapReader is available online and at major retail locations. All audio books and music albums will be available for download using the LeapFrog Connect Application for LeapReader. For more information, visit www.leapfrog.com/leapreader.

*Results based on a 2013 survey conducted by LeapFrog and Scholastic Parent & Child Magazine of 304 U.S. Kindergarten teachers who received LeapReader Learning Systems and LeapReader Library content for non-classroom examination through LeapFrog's LeapReader Teacher Insights Study.

About LeapFrog
LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. LeapFrog's award-winning product portfolio helps millions of children achieve their potential by delivering best-in-class curriculum through engaging content, fun multimedia learning platforms and toys. The Learning Path, LeapFrog's proprietary online destination for parents, provides personalized feedback on a child's learning progress and offers recommendations to enhance each child's learning experience. Through the power of play, LeapFrog's products and curriculum help children of all ages prepare for school and life success. LeapFrog's products are available in more than 45 countries and have been used by teachers in more than 100,000 U.S. classrooms.  LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Come see the learning at www.leapfrog.com.  

TM & © 2013 LeapFrog Enterprises, Inc. All rights reserved.

Media Contacts:

Monica Ma

Kathryn Green

LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc.

510-596-3437

510-596-3405

mma@leapfrog.com  

kgreen@leapfrog.com

SOURCE LeapFrog Enterprises, Inc.



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