LeapFrog's World-Class Line Of Learning Content Named No. 2 Best-Selling Toy Of 2013

EMERYVILLE, Calif., Feb. 20, 2014 /PRNewswire/ -- LeapFrog Enterprises, Inc. (NYSE: LF), the leader in educational entertainment, today announced that the LeapFrog Explorer Licensed Software Assortment secured the no. 2 position in the most recent NPD Group's Retail Tracking Service report of the top 10 best-selling toys in the U.S. of 2013.*

"We are incredibly proud of the positive impact our top selling selection of learning apps, games and eBooks has on millions of children around the world. The combination of this exclusive award-winning educational entertainment and our market leading LeapPad line of kids' tablets is the perfect introduction for all children to the empowering world of tablet computers," said John Barbour, chief executive officer at LeapFrog. "For nearly 20 years, LeapFrog has been a leader in life-changing educational entertainment experiences for children and this is the second year in a row that our learning software has been a leader in the toy category.  Our entire business is focused on helping children achieve their potential."

LeapFrog's World-Class Learning Library

LeapFrog's unique library of nearly 1,000 learning games, apps, eBooks, videos, music and more designed or approved by LeapFrog's learning experts works on the LeapFrog LeapPad family of tablets. LeapFrog's robust library is a combination of LeapFrog's top-quality educational entertainment and engaging content from the biggest names in children's entertainment, and is built against a proprietary curriculum of 2,600 skills across math, reading, science, creativity and more. The LeapFrog learning library offers children unique, world class learning content including personalized  profile-based curriculum starting points, innovative hints and prompts, and milestones that provide children with the most appropriate and engaging experiences. Select games and apps automatically adjust the level to challenge children at just the right pace, creating a personalized learning experience as each child progresses through the content (downloadable apps are MSRP $5.00 and up and game cartridges are MSRP $24.99, for children ages 3+).

For more information, visit www.leapfrog.com.

About LeapFrog

LeapFrog Enterprises, Inc. is the leader in educational entertainment for children. For nearly 20 years, LeapFrog has created award-winning learning solutions that combine educational expertise, innovative technology and a child's love for fun. With experiences that are personalized to each child's level, LeapFrog helps children achieve their potential through LeapFrog's proprietary learning tablets, learn to read and write systems, interactive learning toys and more, all designed or approved by LeapFrog's full-time in-house team of learning experts. LeapFrog's Learning Path, the ultimate guide for parents on early childhood, is designed specifically to help support and guide their child's learning with personalized ideas and feedback, fun activities and expert advice. LeapFrog is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Learn more at www.leapfrog.com.   

TM & © 2014 LeapFrog Enterprises, Inc. All rights reserved.

*Source: The NPD Group / Retail Tracking Service; Dollars, Annual 2013

Media Contacts:


Monica Ma

Kathryn Green

LeapFrog Enterprises, Inc.

LeapFrog Enterprises, Inc.

510-596-3437

510-596-3405

mma@leapfrog.com 

kgreen@leapfrog.com

Logo: http://photos.prnewswire.com/prnh/20090219/LFLOGO

SOURCE LeapFrog Enterprises, Inc.



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