Additionally, 21.1 percent of consumers say they will be shopping less in physical stores this holiday season, opting for more online options. This is an increase from the 17.7 percent of survey respondents who said they planned to shop less in physical stores in the 2015 holiday shopping survey.
Mobile apps and 'Cyber Monday' promotions are also gaining popularity with holiday shoppers. Approximately 43 percent of consumers surveyed plan to use a mobile shopping app for at least part of their holiday purchases, which represents a 15.6 percent increase from last year. The deals and promotions available only for today, also known as Cyber Monday, is enticing 31.3 percent to shop online, which is an increase from the 26.11 percent who planned to do so last year.
Roughly two out of three shoppers (66.1%) estimate they will spend, in total, $500 or less on gifts during this holiday season. This represents a slight increase from the 64 percent who planned to do the same last year. However, Americans seem to be more financially secure since 10.83 percent said they expect to spend more money overall on holiday gifts this year compared to 2015. In comparison, only 8.24 percent expected to spend more money on gifts in 2015 compared to the 2014 holiday season.
The 2016 LendingTree U.S. Holiday Shopping Survey was conducted online within the United States by SurveyMonkey on behalf of LendingTree between November 2 and November 10, 2016 among a nationally representative sample of 1,062 Americans aged 18 and up.
LendingTree (NASDAQ: TREE) is the nation's leading online loan marketplace, empowering consumers as they comparison-shop across a full suite of loan and credit-based offerings. LendingTree provides an online marketplace which connects consumers with multiple lenders that compete for their business, as well as an array of online tools and information to help consumers find the best loan. Since inception, LendingTree has facilitated more than 55 million loan requests. LendingTree provides free monthly credit scores through My LendingTree and access to its network of over 350 lenders offering home loans, personal loans, credit cards, student loans, personal loans, business loans, home equity loans/lines of credit, auto loans and more. LendingTree, LLC is a subsidiary of LendingTree, Inc. For more information go to www.lendingtree.com, dial 800-555-TREE, like our Facebook page and/or follow us on Twitter @LendingTree.
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