Let President(R) Cheese Cater Your Next In-Home Party!

NEW YORK, April 5 /PRNewswire/ -- Consumers now have another opportunity to jump on the home entertaining bandwagon by entering to win a fully catered cheese party, hosted by President® Cheese, producers of one of America's best-selling Brie cheeses. Starting March 22 and running through May 16, consumers can enter the President® Cheese Party 2010 Sweepstakes at retail supermarkets nationwide and online at www.presidentcheese.com/cheeseparty; the lucky winner will receive a catered Cheese Party for up to 25 guests.

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100405/NY80713 )

The timing couldn't be more perfect. Consumers relish special time with family and friends and are searching for personal, unique ways to create the perfect home party atmosphere. A new food industry study by Technomic, Inc., found that 36% of consumers are celebrating at home more often than a year ago, while 40% expect to do so over the next 12 months, even with the economy on the rebound(i).

Cheese is playing an increasingly larger role in this phenomenon. According to IRI data from a new Packaged Facts report, "Natural and Specialty Cheeses: The U.S. Market and a Global Perspective," consumers are buying more cheese at both "value" and premium levels, in part because of the continuing trend for more people eating at home(ii).

"President® Cheese is launching its annual Cheese Party Sweepstakes, designed to show consumers how easy, fun, and delicious it can be to entertain at home," explains Marjolaine Besnard, Senior Product Manager. "With President® Cheese as your 'Cheese Coach,' it's easier than ever for consumers to effortlessly create a personalized and unique, casual gathering experience. Using our expert-tested tips for perfect pairings and cheeseboards, anyone can have a successful and delicious cheese experience."

Whether it's a formal affair or casual gathering, consumers can count on President® Cheese to offer endless possibilities for great flavor and combinations, with its large portfolio of selections, ranging from the richness of President® Brie, the delightful blend of rondele® by President® gourmet spreadable cheese, the zesty fresh taste of President® feta, and the smoothness of President® goat cheese.

No purchase necessary. Promotion ends 05/16/10. Visit www.presidentcheese.com/cheeseparty to enter and obtain the full Official Rules. Sponsor: Lactalis Deli, Inc., 950 Third Ave, NY, NY 10022. Void where prohibited. ©2010 Lactalis Deli, Inc. President® is a registered trademark of B.S.A.

About President® Cheese

President® Cheese, one of the world's premiere cheesemakers and the #1 brand of Brie in France, is part of Lactalis American Group, Inc. Founded by Andre Besnier in 1933 in the town of Laval, France, in the Loire Valley, Lactalis boasts over 75 years of French artisanship and tradition, and the widest range of specialty cheeses, including the largest array of AOC (appellation d'origine controlee) cheeses. The portfolio of cheeses include President® Brie, rondele® by President® gourmet spreadable, President® feta, and President® goat cheese.

(i) Technomic, Inc., POP: Parties Off Premise, July 27, 2009, http://www.technomic.com/pressroom/entertaining_at_home_ ....

(ii) Packaged Facts., "Natural and Specialty Blended Cheeses: The U.S. Market and a Global Perspective" Mar 1, 2010, http://www.packagedfacts.com/Natural-Specialty-Cheeses-2406308/

SOURCE President(R) Cheese