Lextar Announces Smart Location Based Service

Mar 10, 2016, 08:06 ET from Lextar Electronics Corp.

HSINCHU, Taiwan, March 10, 2016 /PRNewswire/ -- The LED vertical integrator Lextar Electronics ("Lextar" or the "Company") (TAIEX: 3698), will launch the smart location-based service (Smart LBS). With sensors equipped in LED lighting fixtures in wireless networks, the Smart LBS provides business owners with master data analysis and interactive marketing services. By linking to the smart LBS system and the Internet of Things (IoT) over indoor lighting, Lextar provides customers with more value-added services to its lighting fixtures. This system will be debuted for the first time at the Light+Building 2016 exhibition held in Frankfurt, Germany, starting March 13. At the exhibition, Lextar will also launch a wide variety of LED lighting products with smart lighting function.

The three main functions of the Smart LBS (Location Based Service) displayed at the exhibition include route guide, message provision, and user behavior analysis. Take the exhibition venue for example, if exhibition owner installs Lextar's lighting products equipped with Smart LBS, visitors can browse the indoor map and route guide and get the information about activities in different zones from their mobile or tablet with specific pre-downloaded apps. In addition, business owners can conduct big data analysis on visitors' behavior. The Smart LBS is especially suitable for use in large indoor space, such as exhibition venues, shopping malls, museums, and airports.

According to Dr. Louis Lu, VP of Lextar's Marketing & Sales Business Group, the LED lighting market has been thriving rapidly in the past two years. Through continuous innovation and technology R&D, Lextar provides customers with added value and service. After introducing the first generation of smart lighting in 2011, controlling color temperature and brightness of LED lighting fixtures with mobile device, Lextar combines the Smart LBS with the IoT and big data this time for lighting fixtures located everywhere in large public indoor venues to provide additional functions other than lighting.

Lextar will also debut "ALLUXIA", a human-centric LED panel light at the exhibition. Human centric lighting is a popular trend of lighting in Europe. With a remote control program and specially formulated mixed color temperature LEDs, Lextar products can simulate the color temperature change from the dawn to the dust to create a lighting environment that meets the natural circadian rhythm. Lextar also begins to develop the super energy-saving LED panel light. Besides delivering luminous efficacy up to 150 lumen per watt (lm/W), the product is equipped with built-in the Ambient Light Sensor (ALS) to dynamically adjust brightness of the light according to the ambient lighting condition to achieve optimal energy saving effect. In LED tube products, Lextar launches the UltraBright ET5 lamp with 5,600 lumens at 5 feet. In addition, it complies with the latest EU standard IEC 62776. The product is suitable for use in venues with elevated ceilings, such as warehouses and train stations.

The Light+Building 2016 is an important biennial lighting exhibition held in Europe. This is the fourth time Lextar will participate in the event. This year, Lextar will present a wide variety of products in the theme Smart Lighting. In addition to a series of controllable or networkable lighting products, the company will display the latest LED packaging technology, including the second-generation Chip Scale Package (CSP) with efficiency up to 210 lumens per watt, and a serious of modular products. For more latest LED product and technology, visit Lextar's light+building 2016 event site: http://lextar.com/promote/2016_L+B_LT/index.html

About Lextar Electronics

Lextar Electronics Corp. (TAIEX: 3698), founded in 2008 in Taiwan, is a subsidiary of AU Optronics, the world-class TFT-LCD and solar PV manufacturer. Lextar specializes in manufacturing high-brightness LED epitaxial, chips and packages, as well as energy-saving and smart lighting products. The range of applications includes LCD backlighting, LED light module, LED light source and luminaires. The company now houses nearly 3,600 employees and its headquarters is in the Hsinchu Science Park, Taiwan. Lextar has two manufacturing sites in Taiwan, and two in Suzhou and Xiamen respectively in China. Lextar's turnover in 2015: USD 474 million. Corporate website: Lextar.com

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SOURCE Lextar Electronics Corp.



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