LifeStyles(R) Condoms Introduces 'The Signature Collection'

RED BANK, N.J., May 3 /PRNewswire/ -- The makers of LifeStyles® Condoms ("LifeStyles") changed the condom aisle for good in 2008 with the release of SKYN™, the first-of-its-kind, non-latex, polyisoprene condom. "The closest thing to wearing nothing," SKYN has received rave reviews since its first day on shelves. Now, LifeStyles is thrilled to announce the release of KYNG™ and THYN™ to expand the sexual health aisle once again and introduce "The LifeStyles Signature Collection." These two new natural rubber latex condom designs join SKYN non-latex condoms to expand product choices in the sexual wellness category.

Committed to providing its consumers with the most advanced products possible, LifeStyles was a category innovator with the introduction of the first clinically-tested and FDA-approved polyisoprene condom. Now, fresh on the heels of recent studies showing that condom users are more likely to report breakage, slippage, and a decrease in pleasure due to improper fit, LifeStyles is increasing size options with the KYNG condom, expanding the LifeStyles size-range from Snugger Fit™ to KYNG™.

Game-changer SKYN® was designed to give consumers what they desire most--sensitivity. With the addition of KYNG™ and THYN™ to create "The Signature Collection," LifeStyles increases sensitivity, while giving condom buyers even more options to discover their perfect fit.

"More sensitivity, better fit, greater stimulation--these are the top demands of condom users today," said Carol Carrozza, VP of Marketing for LifeStyles Condoms.  "We are so pleased with the consumer reaction to SKYN, and are excited to present our users with the added variety now offered through the LifeStyles Condoms Signature Collection."

The new KYNG™ condom is designed for the man who needs a fit larger than the standard condom size. KYNG is extra long and extra wide, featuring the brand's most popular flared shape, and allowing for a more personalized fit. Lubricated for maximum pleasure with a reservoir tip providing extra safety and comfort, KYNG highlights the features and benefits that are most important to consumers. The dynamic gold and black packaging features a subtle crown design, with a contemporary look that will stand out among the competition.

While KYNG focuses on size, THYN™ is a breakthrough in sensitivity, boasting a condom "so THYN you'll forget you're wearing it." 21% thinner than LifeStyles' standard latex condoms, the release of THYN also launches a packaging transformation for the LifeStyles brand, featuring a state-of-the-art transparent plastic box that reflects the nature of the product inside.

All LifeStyles condoms are triple tested to meet the highest U.S. reliability standards. LifeStyles Condoms Signature Collection will be available at grocery, convenience and drug stores, as well as big box retailers throughout the country.

About Lifestyles

Based out of Red Bank, NJ, LifeStyles was launched in 1985 as a U.S.-based consumer products division of Ansell Limited, a global leader in healthcare barrier protective products with operations in the Americas, Europe and Asia. With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada.  More information on LifeStyles can be found at www.lifestyles.com.  For more information on Ansell and its other products, please visit www.ansell.com.

SOURCE LifeStyles Condoms / Ansell Healthcare