Lionbridge Selected By Thomas Cook Online As Partner For Web Localization Lionbridge to Help Fast-Growing Travel Provider Increase Online Traffic, Drive Customer Loyalty in Local Markets Worldwide
WALTHAM, Mass., Dec. 19, 2012 /PRNewswire/ -- Lionbridge Technologies, Inc. (Nasdaq: LIOX) today announced that Thomas Cook Online has selected Lionbridge as its partner for web translation. Lionbridge will provide a comprehensive global online content solution for Thomas Cook Online, including Global Web Operations, Transcreation, Content Creation and Localization. This will enable Thomas Cook, one of the world's best-known online travel providers, to drive incremental revenue through the online channel by providing timely, accurate and relevant multilingual content that is search optimized in global markets.
"Lionbridge's extensive global team, coupled with unrivalled expertise and depth of experience in translation methodologies made it the optimal partner for Thomas Cook Online," said Natalie Bird, Localization Manager, Thomas Cook Online. "Lionbridge's dedicated linguistic, search optimization, quality assurance and project management professionals and their extensive travel and hospitality sector experience will enable us to achieve our goal to make Thomas Cook the leading online destination for travel worldwide."
Global brands struggle with the complexity and time required to manage operations across geographies, cultures and technical architectures. Lionbridge solves this challenge by providing a complete outsourced solution that combines in-country knowledge and expertise, program management excellence and innovative technology into an integrated, cohesive program for managing online marketing initiatives. Lionbridge delivers effective global marketing solutions for global brand leaders across industries. These organizations have reported significant business value attained through deeper customer engagement at local levels.
"Thomas Cook's selection of Lionbridge is yet another example of our proven ability to integrate content marketing, language expertise and technology innovation to solve global customers' most pressing business issues," said Marc Osofsky, SVP of Marketing, Lionbridge. "By outsourcing to Lionbridge, Thomas Cook can retain its focus on the creative aspects of its online content programs while taking advantage of our in-market intelligence and global scale."
Lionbridge enables more than 800 world-leading brands to increase international market share, speed adoption of products and effectively engage their customers in local markets worldwide. Using our innovative cloud technology platforms and our global crowd of more than 120,000 professional cloud workers, we provide translation, online marketing, global content management and application testing solutions that ensure global brand consistency and local relevancy across all touch points of the customer lifecycle. Based in Waltham, Mass., Lionbridge maintains solution centers in 26 countries. To learn more, visit http://www.lionbridge.com.
Lionbridge is a trademark or registered trademark of Lionbridge Technologies, Inc. in the U.S. and throughout the world.
SOURCE Lionbridge Technologies, Inc.