Lipton® Puts a Fresh Spin On Brewed Tea Blends with its Nationwide Launch of Hot and Iced Tea Varieties Available in K-Cup® Packs for Keurig® K-Cup® Single Cup Brewers Tea lovers can now enjoy a fresh spin on America's favorite tea
ENGLEWOOD CLIFFS, N.J., and WATERBURY, Vt., July 23, 2013 /PRNewswire/ -- Lipton® Tea, America's favorite tea brand, in collaboration with Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) is helping Keurig® brewer users refresh, indulge and soothe with new hot and iced teas varieties now available in K-Cup® packs for Keurig® K-Cup® single cup brewing systems.
"It's natural to think of Keurig as being synonymous with coffee, but now consumers are also turning to their Keurig brewers for the freshest tasting hot and iced teas," says Alfie Vivian, VP Refreshments, Unilever US. "By partnering with GMCR, we're able to share the delicious taste of Lipton teas in the innovative K-Cup pack format."
Lipton K-Cup® packs can be prepared simply and quickly. Filled with the finest ingredients, Lipton K-Cup® packs expertly combine delicious ingredients in three unique combinations:
- Lipton REFRESH: This crisp and refreshing iced sweet tea is made of fresh-pressed tea leaves and sweetened with cane sugar. This new variety joins GMCR's current Brew Over Ice collection for Keurig K-Cup® brewers, an innovative line of beverages that are specifically crafted to brew directly over ice – great for an easy and refreshing mid-day uplift.
- Lipton INDULGE: Tea drinkers can savor the taste of rich black tea from fresh-pressed tea leaves, blended with delicious natural flavors for an indulgent aroma and taste.
- Lipton SOOTHE: This smooth green tea is made from tender green tea leaves, herbs, and blended with natural flavors. The delicate taste of green tea is an invitation to relax.
"Lipton K-Cup packs are a new and different way to enjoy fresh brewed tea blends, with the ease and convenience of a Keurig K-Cup brewer," adds Vivian. "We are so excited to bring Lipton's most aromatic tea creations to the Keurig Brewed line-up."
Lipton K-Cup® packs are available in 10-count, 16-count, and 22-count boxes beginning July 2013. They can be found at grocery, mass, and drug retailers nationwide and purchased online. Pricing is at the discretion of each retailer.
With more than 100 years of experience, Lipton is one of the world's great refreshment brands, with tea-based drinks including leaf tea, infusions, and ready-to-drink iced tea. Lipton K-Cup packs are available in 10/12ct, 16/18ct, and 22/24ct K-Cup boxes at grocery and retail stores nationwide. For more information on Lipton, please visit Facebook.com/Lipton or LiptonT.com.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in over 190 countries. Our products are present in 7 out of 10 homes globally and are used by over 2 billion people on a daily basis. In the United States the portfolio includes brand icons such as: Axe, Ben & Jerry's, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, Soft & Beautiful, St. Ives, Suave, tcb, TIGI, TRESemme, Vaseline, and Wish-Bone. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, whilst reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals are more than 50 time-based targets. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employs more than 10,000 people in the United States – generating over $9 billion in sales in 2012. For more information, visit www.unileverusa.com.
About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)
As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR) is recognized for its award-winning coffees, innovative Keurig® single cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by investing in sustainably-grown coffee, and donating a portion of its profits to social and environmental projects.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from GMCR as it is released.
Zeno Group, for Lipton
Green Mountain Coffee Roasters, Inc.