Lisa Hoffman Beauty and HSN Launch Jewelry Collection for the Senses
New Fragrance Jewelry Line Offers Consumers Creative Way to Wear Multiple Scents
Available at HSN and HSN.com Starting February 22
LOS ANGELES and ST. PETERSBURG, Fla., Jan. 12, 2012 /PRNewswire/ -- Lisa Hoffman will launch her latest innovation in fine fragrance, The Lisa Hoffman Fragrance Jewelry Collection, with multi-channel retailer HSN this February. Letting you "wear fragrance your way" — Lisa's mantra — the Lisa Hoffman Fragrance Jewelry collection offers a stylish, new way to personalize your scent, and your look.
The line of distinctive jewelry is comprised of necklaces and beaded bracelets bearing a precious metal-plated round charm encasing spherical wood beads that slowly release perfume as they are exposed to air.
The eco-friendly conifer wood beads are available in all five of Lisa Hoffman's signature fine fragrances — Japanese Agarwood, Tuscan Fig, French Clary Sage, Madagascar Orchid and Tunisian Neroli. Each piece of jewelry comes with a jar containing enough scented wood beads to refill the charm six times, which is the scent equivalent of a full bottle of Lisa Hoffman fine fragrance. The jewelry's fragrance factor can be refreshed — approximately every two weeks — by simply opening the elegant casing and replacing the cache of beads.
With the addition of the Fragrance Jewelry collection to her existing products, which include Variations pulse point oils, body washes, lotions and candles, Lisa Hoffman continues to pioneer innovative ways to wear fragrance. A dedicated mother, wife and entrepreneur, she develops fragrances for the modern woman, often transcending the "rules" of traditional fine fragrance in favor of creating products that fit seamlessly into busy women's lives.
"This collection is very dear to me and everyone involved, and we can't wait to see the reaction it receives on HSN," said Lisa. "Fragrance is the most personal thing you can wear, and our goal is to let women choose how and when they want to wear it. HSN has become an innovative force within the fragrance industry and is the perfect platform to launch my latest collection — we are delighted to be partnering with this unparalleled retailer."
Beginning February 22, Joan Sutton, Vice President of Product Development for Lisa Hoffman Beauty, will be live on HSN to present the new Fragrance Jewelry Collection with the entire Lisa Hoffman Beauty assortment including home fragrance, body products and fragrance oils on HSN.com and HSN mobile.
For more information on Lisa Hoffman Beauty please contact Heather Braasch or Ali Leventhal of Behrman Communications at (212) 986-7000 (firstname.lastname@example.org / email@example.com) or Karen Varga-Sinka for HSN at 727-827-5287 (firstname.lastname@example.org).
About Lisa Hoffman Beauty:
At the heart of Lisa Hoffman Beauty's mission is the desire to empower every woman to "Wear Fragrance Your Way." Lisa Hoffman has a rich background in fragrance, including time spent in Grasse, France, with the world's most esteemed perfumers; she has seamlessly assimilated traditional fine fragrance into the lifestyle of the contemporary woman to create a brand that's unique, wearable and beautiful. The complete family of products is comprised of unique ways to experience fragrance including: Fragrance Jewelry, Pulse Point Oil Variations, Bath & Body products and Perfumed Candles. Lisa Hoffman Beauty also developed their proprietary technology, iScentify, an advanced algorithm on LisaHoffmanBeauty.com that identifies personal fragrance preferences by allowing consumers to rate scents they have encountered in the real world. For more information on Lisa Hoffman, fine fragrances or to try iScentify, please visit LisaHoffmanBeauty.com.
Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. Benefit, Carol's Daughter, Coty, Elizabeth Arden, Andrew Lessman, Lancome, My Life Mary J. Blige, Perlier, Serious Skin Care, Shiseido, Signature Club A, Stila, Wei East, ybf Beauty); Jewelry (e.g. Heidi Daus, Iris Apfel, R.J. Graziano, Rarities: Fine Jewelry with Carol Brodie, Amedeo Scognamiglio, Tori Spelling); Home/Lifestyle (e.g. Jeffrey Banks, Nate Berkus, Bissell, Colin Cowie, Dyson, Easy Exotic by Padma Lakshmi, Todd English, Emeril Lagasse, Happy Chic by Jonathan Adler, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. American Glamour Badgley Mischka, Joan Boyce, Curations with Stefani Greenfield, Libby Edelman, Sam Edelman, Chi by Carlos Falchi, Diane Gilman, IMAN Global Chic, "Timeless" by Naeem Khan, Twiggy LONDON, Sharif, Serena Williams Signature Statement); and Electronics (e.g. Sony, Kodak, Acer, Olympus, GE, Panasonic).
A leader in transactional innovation, HSN is the only retailer offering live streaming video in HD on three screens: TV, online and mobile. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website – hsn.com – is a top 10 e-commerce site, featuring more than 15,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 34 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.
SOURCE Lisa Hoffman Beauty