Lockerz Acquires Fashion Sharing Site Chick Approved
Social Commerce Leader Continues to Amp its Fashion Experience with Style Council, New Boutiques, Celebrity Tastemakers and the Best Prices Anywhere for Lockerz Members
SEATTLE, May 25, 2012 /PRNewswire/ -- Lockerz, the leader in rewarded social expression, today announced the acquisition of Chick Approved, an online fashion community enabling users to share and receive instant feedback on personal style. The acquisition includes a partnership with YouTube star Megan Parken (MeganHeartsMakeup). Ms. Parken will join the recently-launched Lockerz Style Council, as well as its new "Tastemakers" community, in which Lockerz members engage with image collections from their favorite actors, musicians and stylists.
"Acquiring Chick Approved and working with one of YouTube's biggest stars is a great way for Lockerz to continue to build its fashion experience for members," said Kathy Savitt, founder and CEO of Lockerz. "Coming on the heels of our new Lockerz Tastemakers program, we're giving members even more ways to get rewarded for doing what they love online."
Launched just over a year ago, Chick Approved was founded by entrepreneurs Jeff Turnbull, Brett Miller and David Dripps. Together with Megan Parken, they grew their influence rapidly in content, fashion and beauty through Parken's millions of YouTube fans.
The Lockerz Style Council provides insight on trends and merchandise assortments, as well as provides their own picks to Lockerz members through boutiques in the Lockerz store. In addition to Ms. Parken, Council members include Lockerz chief fashion editor Stacy Igel and various other fashion bloggers and stylists.
As always, Lockerz members earn PTZ for nearly everything they do on the site, which are used to get the lowest prices the most sought-after fashion, beauty and electronics brands offered in the Lockerz store. New brands including Dresses and Other Drugs, Top Secret, Jarlo, Collective Concepts, Primrose, Zoe Karssen and MinkPink join Lockerz long-time favorites Genetic Denim, Black Orchid, Ella Moss, LnA, Botkier, Theodora & Callum, Jules Smith, Nixon, Xbox 360, Nintendo, PlayStation 3 and Aerial 7. Additionally, the Lockerz Best Price Guarantee™ promises members that the best price available on Lockerz.com is also the lowest price anywhere online.
While several sites have become popular for sharing interests online, Lockerz has created the link between expressing and sharing what you love and being able to afford what you love. From its founding in 2009, Lockerz' mission has been to revolutionize the way people discover and consume products and content. The company has focused on the most disruptive demographic in recent history, Generation Z. Currently the site has millions of members, with 94% being between the ages of 13-35.
Based in Seattle, Lockerz is the leader in rewarded social expression, striving to revolutionize the way the world discovers and consumes product and content. With a membership community of millions in 195 countries, Lockerz rewards its members with PTZ® (points) for engagement and following, including collecting, sharing, shopping and influencing their friends. Members use PTZ to drive down the prices of fashion, beauty, home decor, electronics and entertainment in the Lockerz Store. Lockerz was founded by former technology and retail executive Kathy Savitt, and is backed by Liberty Media Corporation, Kleiner Perkins Caufield & Byers, DAG Ventures and Live Nation Entertainment. For more information about Lockerz, please visit www.lockerz.com.
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