Locomotive Distribution Taps Unified Marketing Agency Definition 6 for Innovative Multi-Tiered Campaign for Independent Film "You're Nobody 'Til Somebody Kills You" for its WILLiFEST Premiere

NEW YORK, Sept. 14, 2011 /PRNewswire/ -- Definition 6, a unified marketing agency, has been hired by Locomotive Distribution, Inc. for an innovative multi-tiered campaign for the new feature-length hip hop horror film, executive produced by Spike Lee, entitled, "You're Nobody 'Til Somebody Kills You."   The agency will blend social media activation and publicity to promote the film's premiere at the Williamsburg International Film Festival – WILLiFEST - which was rated by MovieMaker Magazine as one of the Top 20 Coolest Film Festivals in the World in 2010. In addition, Definition 6 also handled the film's post-production work at its New York studio which included editing, sound design, original composition, and mixing.

Locomotive Distribution will exclusively handle sales and distribution for the film which is available on a worldwide basis.

The unique partnership between Definition 6 and Locomotive Distribution reflects a new film industry trend utilizing social media channels and media relations to build buzz and create industry and consumer awareness for a film before its sale to distributors.  Audiences, specifically the elusive 18-34 male demographic, access and share content in real-time with their peers consistently and this multi-tiered partnership will bring the content to them before the film's premiere at WILLiFEST.

"By having the PR, social media, and even the post-production teams all under the same roof we're experiencing true synergy between the producers and marketers of the movie.  This is proving to be a huge asset for the overall success of this project," says Gabriel Gornell, Chief Creative Officer, Locomotive Distribution.  "We simply couldn't have asked for better partners than Michael Pinckney and Definition 6."  

"You're Nobody 'Til Somebody Kills You" was written and directed by Michael "Boogie" Pinckney, Founder and Managing Director of Black Noise Media, a full service production house based in New York City. Michael began his career 12 years ago under the tutelage of filmmaker Spike Lee and soon after joined The Director's Guild of America. He has more than 10 years of experience as an assistant director on films, such as "The 25th Hour," "7th Heaven," "The Best Man," "Law & Order," "Inside Man," and the Academy Award© nominated film "Precious," in which he was nominated for a Directors Guild of America Award.

"We were thrilled to work on this movie, which features a talented cast and local hip hop icons Big Daddy Kane, Doug E. Fresh and Ed Lover," says Gil Wolchock, Group Account Director at Definition 6.  "Partnering with Locomotive Distribution for publicity and post-production work on a full-length film expands our reach into the entertainment industry and allows us to leverage our unified marketing expertise to develop a unique strategy for Locomotive."

The film will premiere at the Williamsburg International Film Festival - WILLiFEST - in Brooklyn on Friday, Sept. 23, 2011 at the Knitting Factory.

Along with the full line-up of film screenings and festival activities, WILLiFEST offers educational panels featuring film experts and thought leaders.  Definition 6 expert-in-residence and entertainment industry veteran, Frank Radice, will host "The Sound and the Fury: Music for TV & Film from Some of the Industry's Best – From Sonic Branding to Creating the Mood." As a panelist, Michael "Boogie" Pinckney, director of "You're Nobody 'Til Somebody Kills You," will explore the critical role music played in the film. Locomotive Distribution will also host a panel to discuss distribution for independent production and will provide independent producers with a realistic understanding of how the global markets work, and how to best attract sales and distribution interest.  Full panel information and details can be found on the WILLiFEST website.

For more information about the movie or to inquire about available media passes for the premiere, please contact: [email protected]. For distribution inquiries, screeners, and meeting requests at MIPCOM or AFM, please contact Colleen Seldin of Locomotive Distribution at +1 646-286-7786 or [email protected].

About Locomotive Distribution

Locomotive Distribution was founded in 2009 by entertainment industry veterans Gabriel Gornell and Colleen Seldin.  Offering boutique attention to film and television clients by combining the strongest attributes of an international distribution company, a packaging agent, a brand identity firm, and a creative services studio, the company develops, produces and distributes films and television programming in a multitude of genres.  Locomotive's 2011-2012 slate currently includes film projects: "You're Nobody 'Til Somebody Kills You," "Girl Walks into a Bar," "Fear Clinic," and "The Hot Potato" and for television: "Invention Inc.," "Airshow," "Sin City Mom," and in live event programming "Shin Do Kumate."  For more information: www.locomotivegroup.com.

About "You're Nobody 'Til Somebody Kills You"

"You're Nobody 'Til Somebody Kills You" is a Hip Hop thriller Executive Produced by Spike Lee and written and directed by his protege Michael A. Pinckney. "You're Nobody 'Til Somebody Kills You" is an action packed and gritty story of two New York City homicide detectives that are forced into the high-stakes world of the hip hop industry. A complex web of murder, sex, money and music unfolds as the homicide detectives track a serial killer with an appetite for some of hip hop's biggest stars. Detective Charles Johnson, a twenty-seven year veteran of the New York City Police force, is on the heels of retirement when a killer strikes. The murders are not random acts of violence however; they're by the hands of a serial killer whose victims happen to be some of the Rap industry's biggest stars. In an effort to catch the killer, Joseph Francelli, a young and hip detective from the special divisions unit is brought onto the case to assist Detective Johnson in protecting Manchild, a rising star, struggling with the decline of hip hop, causing him to re-evaluate his life. The film concludes with the detectives bringing the killer to justice in this urban thriller with an unexpected twist at the end, in true Hitchcockian grandeur.

About Definition 6

Definition 6 is a Unified Marketing Agency that creates experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology.

With offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, La Quinta Inns & Suites, USA Networks, VH-1, Sesame Street, Cox Enterprises, Nickelodeon, truTV, Mitsubishi and Cinnabon. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit http://www.definition6.com.

SOURCE Definition 6