LoSo to Launch Ultimate Mobile Going Out Guide

PHILADELPHIA, May 23, 2011 /PRNewswire/ -- It's Friday night and you want to head out for a bite and drinks. Imagine looking at your mobile phone and instantly seeing what's going on right now at all the bars and restaurants around you, from tonight's specials and what bands are playing, to which places are most popular and what kind of crowd hangs out there. LoSo, a location-based social media app that launched May 20th, lets people do all that and more, from telling others where they are and inviting friends to join them, to getting free drinks, food or other rewards just for going out.

This new mobile app from LoSo, Inc. takes the best features of Foursquare, Yelp, OpenTable and Citysearch, and improves and expands on them to deliver the ultimate realtime going out guide. LoSo features live Facebook and Twitter feeds from over 200,000 bars and restaurants, showing users what's happening near them that night, and ranking places for popularity based on the number of people who check in there. People can navigate an interactive map of local venues, check in to their favorite spots, leave posts letting friends know where they are and what the place is like right now, and get Rewards Points when they check in.

"We set out to create a mobile app that was built around the idea that mobile is a mentality of the here and now," said Rich Rodgers, LoSo Founder and CEO. "We started by building the largest social media connected database of any city guide. People on the go want to know not only what is near them, but what's going on around them. Next, we built in a loyalty rewards and hourly deals platform which enhances the value for our users who can now get free food and drinks from the places they go to the most often. Adding in social functionality such as our What's Up messaging lets you tell others what is going on and see what others are saying before you head out which is more valuable than reviews from three months or three years ago."

Unlike Foursquare and other game-related retail "directories," LoSo gives people more than just listings and status. LoSo's Restaurant Rewards Points are good for free drinks, eats, prizes and other stuff from local businesses. Each check in on LoSo also counts as a check in on Foursquare and Facebook Places, so all check ins can be done from one app, and users can not only become Mayor, but can also earn LoSo Loyalty Rewards for frequenting the same place often.

The LoSo "What's Up" function is a first of any app to let users post not only location-based messages and photos but also video clips. This is just another way for users to see what is going on and share what is up with everyone on LoSo as well as Twitter and Facebook. The Events tab lists over 200,000 events each month from concerts to conventions to local happy hours.

Full versions of LoSo for both Droid and Apple operating systems were introduced at the 2011 National Restaurant Association (NRA) Show. LoSo has been extremely well received by restaurants and users in LoSo's first test market, Philadelphia, and the company plans to expand to Baltimore/D.C. and Dallas in the spring, followed by ten new cities next fall.

For more information about LoSo, visit www.LoSo.Net

About LoSo, Inc.

Locally. Socially. Get Rewards for Going Out! LoSo is a location-based social media app that shows you what is around you, what is going on and rewards you for going out. It's the only app featuring 200,000 places with real-time feeds of what is going on at local bars and restaurants. Now you can see happy hours, drink specials, dinner specials, what bands are playing and more, all in one app, right from your phone. We also list over 700,000 bars and restaurants and make it easy to find the most popular place around you by ranking them by total checkins. Earn rewards while doing what you love to do–eating and drinking with your friends. Save money with LoSo's local hourly deals good for up to 50% off food and drink at local restaurants and bars.

SOURCE LoSo, Inc.