LOS ANGELES, Aug. 1, 2016 /PRNewswire/ -- Loton, Corp's (OTC: LIVX) LiveXLive subsidiary has entered into an agreement securing streaming rights for Outside Lands Festival. The partnership kicks off at this year's festival, taking place August 5-7, 2016 at Golden Gate Park in San Francisco, CA.
LiveXLive, the premium live music streaming network, will be on the festival grounds to create and curate original branded content, including live-streamed concerts, DJ shows, artist interviews and other on-site lifestyle events.
"Our partnership with LiveXLive will introduce festival go-ers and music fans worldwide to a one of a kind live music experience," said Howie Caspe, EVP of Content, Superfly, co-creators of Outside Lands Festival. "Outside Lands is quickly becoming the leading music festival in the U.S., attracting premier talent such as Radiohead, LCD Soundsystem, Duran Duran, Lionel Richie, J. Cole, Lana Del Rey, Major Lazer, Chance the Rapper, Ryan Adams, Miguel and many more. We are thrilled to announce this partnership because as Outside Lands continues to grow, so does our commitment to enhance the festival experience, and LiveXLive does just that," he continued.
This agreement grants the right to live stream Outside Lands Festival across the globe on the LiveXLive website and mobile app, as well as select distribution partner platforms including web, mobile, and other devices.
"Working with Outside Lands not only adds notoriety to our already impressive list of industry partners, but also strengthens our company's vision to amass hundreds of hours of premium live music and other exclusive curated content from across the globe," said Robert Ellin, LiveXLive Founder and Chairman. "We're constantly expanding our network and audience reach through strategic partnerships, and we're excited to introduce fans to edgy, eclectic and eco-friendly-themed content from this year's Outside Lands festival," he continued.
Since launching in May 2016, LiveXLive has streamed performances by worldwide sensations including Katy Perry, Rihanna, Rod Stewart, Metallica, Sam Smith, Elton John, Maroon 5, One Republic, Bruce Springsteen, Fergie, John Legend, Avicii and more, alongside major partners such as Rock in Rio, TAO, Saban, E11EVEN, Exchange LA and KOKO.
With more partnerships slated to be announced in the coming months, the company is keeping up the momentum by continuing to secure rights to top music festivals, nightlife performances and other live music venues around the world. Furthermore, LiveXLive's forward-thinking strategy recently led to the acquisition of Wantickets, a leading ticketing company, as well as the production of two original content series for the brand's programming lineup.
About Outside Lands Festival
Founded in 2008, San Francisco's Outside Lands Festival, annually takes place in the historic Golden Gate Park. With an incomparable vision for marrying local food and drinks with music, art and comedy unlike any other festival in the country, Outside Lands has become one of the most popular summer events for both the culinary and music enthusiast alike. The three day festival features more than 80 restaurants, 40 wineries, 28 breweries and 10 cocktail bars all local to California, and showcases more than 60 legendary and emerging artists. To date, Outside Lands has raised over $10 million dollars for the San Francisco Recreation and Park Department and, with a heavy emphasis on sustainability, boasts one of the best environmental records of all US festivals. Outside Lands was co-founded by Superfly and Another Planet Entertainment and takes place each August. Learn more at http://www.sfoutsidelands.com/ or on Twitter @sfoutsidelands, Facebook, and Instagram @outside_lands.
About Loton, Corp (OTC: LIVX)
Loton, Corp (LIVX.OB) is a parent company in the emerging live / digital music space. The company's LiveXLive subsidiary intends to be the world's first premium live music streaming network that will deliver around the clock live music to viewers on any connected device as an authentic and experiential platform. The platform plans to offer the world's leading music festivals with multiday and multistage coverage, unique concerts, intimate performances and cutting edge programming. We plan to extend the live experience to fans on desktop, laptop, mobile, tablets, consoles, connected TVs and virtual reality platforms. The LiveXLive network expects to provide compelling and curated content that showcases the entire spectrum of music to include music inspired fashion, food, and lifestyle content and showcase interviews, backstage access and both fan and artist perspectives. LiveXLive intends to feature all genres of music including rock, pop, indie, alternative, EDM, country and feature major festival headliners as well as emerging artists performing at clubs and venues around the globe. www.livexlive.com
Forward Looking Statement
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SOURCE Loton, Corp.