BOSTON, July 6, 2016 /PRNewswire/ -- Lois Paul and Partners (LPP), a strategic communications agency for the technology and healthcare industries, celebrated its 30th anniversary on June 30, and with this milestone, announces a change in the agency's leadership team. Lois Paul, president and founder of LPP, will retire and Melissa Zipin, currently executive vice president, will be named the agency's managing director.
In 1986, Lois set out to create a first-in-class technology communications brand that helped companies bring complex subject matter to life through high interest stories – a strategy fortified by her journalistic roots. This foundation proved successful, creating impactful results for marquee clients such as Lotus Development Corp., Nortel Networks and GE over the years. In 2004, LPP expanded into the healthcare sector when Melissa saw an opportunity to diversify the agency and approached Lois on what has become an extremely fruitful initiative over the past decade.
"I've had the privilege to combine my two loves – writing and technology – while working with energetic, creative and dedicated staff members, and a tremendous portfolio of clients. It's very fitting that I mark our 30th anniversary by handing the mantle of leadership for this great agency on to the next generation. Melissa's dedication and drive to grow LPP make her a natural fit as my successor, and I know she'll help the agency continue to thrive," said Lois.
Melissa joined LPP in 1998 and has more than 20 years of experience working with clients across the healthcare sector. While driving the healthcare practice, she's guided clients such as Philips' health technology focused businesses, Optum and Nuance Healthcare. Melissa will lead all areas of the agency upon Lois' official retirement on July 15.
"Lois truly delivered on her vision to create a smart, strategic and fun agency. She's been a tremendous leader, always guided by her integrity," said Melissa. "I'm looking forward to continuing LPP's history of success in navigating the ever-changing technology and healthcare landscapes with the strong expertise and support of LPP's executive leadership team."
Over the years, Lois created a strong reputation through her dedication to client service and her ability to make even the most complicated technology and healthcare stories accessible to the public. In 2000, Lois steered LPP to join FleishmanHillard and the DAS Group of Companies, a division of Omnicom Group. Prior to founding LPP, Lois was an editor at two leading technology publications. She helped launch eWeek (PC Week) and was software editor at Computerworld. Upon retirement, Lois looks forward to spending time with her family, working on personal projects, traveling and writing.
About Lois Paul and Partners
Lois Paul and Partners is a strategic communications agency for the technology and healthcare industries. We are hands-on consultants, creating content and building relationships to shape conversations with influencers through traditional and digital channels. With a deep understanding of our clients and their respective markets, we build and execute communications programs to help companies achieve business objectives and reach their next stage of growth. Part of the DAS Group of Companies, LPP has been driving communications for large, publicly traded companies and emerging brands for more than 30 years.
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named PRWeek's 2014 Global Agency of the Year and 2014 Asia Pacific Network of the Year, "Standout Agency" on Advertising Age's 2013 A-List; NAFE's "Top 50 Companies for Executive Women" for 2010-2016; and among PRWeek's 2013 "Best Places to Work." The firm's award-winning work is widely heralded, including at the Cannes International Festival of Creativity. FleishmanHillard is part of the DAS Group of Companies, and has more than 85 offices in 30 countries, plus affiliates in 43 countries. Visit us at www.fleishmanhillard.com.
About the DAS Group of Companies
The DAS Group of Companies, a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.
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SOURCE Lois Paul and Partners (LPP)