Lulu.com responds to increase in photo book demand with expanded offerings.

RALEIGH, N.C., Nov. 15, 2010 /PRNewswire/ -- Photo book creation has grown 50% at Lulu.com, the leader in open publishing, this year. And, just in time for the holidays, Lulu is offering creators the chance to stir up those fuzzy warm feelings and win the family favorite award with expanded photo book offerings that make the perfect gift for anybody.

Lulu has added two new large sizes (12x12 and 13x11) to its photo book line up that are great for coffee tables, wedding albums and professional portfolios alike. These gorgeous premium photo books sport thicker, silk-finished pages, matte covers, and are printed with cutting-edge printing technology to deliver the richest colors and deepest hues.

According to a report by the Photo Marketing Association, sales of photo books have increased by over $250 million since 2007. Photographers no longer need to "shoot and burn" their photos onto a disc when they can share their images with a quality photo book that people can enjoy immediately. Lulu.com makes it easy and affordable to turn your special memories into timeless keepsakes without having to spend tons of time or thousands of dollars.

The new Lulu photo book offerings are available in the Lulu Studio™ with a range of professionally designed themes that make creating a beautiful, customized photo book a snap. It is free to publish and you can use the Lulu Marketplace to share your creation electronically or in print. And bring some holiday cheer to all the special folks in your life.

About Lulu: Lulu (www.lulu.com) is the leader in open publishing, empowering creators of all kinds — individuals, publishers, educators and enterprises — to publish and sell while enabling buyers to discover new knowledge. Powered by an Internet retail site, global distribution system and social content discovery engine, Lulu helps creators make and monetize content in a variety of formats, including physical books and eBooks. It connects them to buyers on Lulu.com and in third-party channels, including Amazon.com and Apple's iBookstore.

SOURCE Lulu.com

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