TOANO, Va., Aug. 31, 2016 /PRNewswire/ -- Lumber Liquidators (NYSE: LL), the largest specialty retailer of hardwood flooring in North America, is debuting new products for the fall season. The leader in trend-forward styles is launching new flooring lines and debuting colors and textures during their annual Fall Kickoff Sale.
Jay Quickel, Vice President of Merchandising, said, "We've seen trends emerge in home design that are making flooring even more important. Practical needs like water resistance are becoming more important as customers use wood-look flooring in all areas of the home, including walls and ceilings."
Fall Flooring Trends
Lumber Liquidators' focus on hardwood flooring makes it uniquely knowledgeable on trends in the category. Four trends are turning heads as the 2016 Fall Flooring Season begins: distressed distinction, shades of gray, wood on walls and waterproofing.
- Distressed Distinction – The timeworn charm of vintage hardwood flooring is a growing trend as the rustic look reemerges. Distressed flooring infuses a room with natural warmth and mature character. The handcrafted look invokes images of an early century country home.
- Shades of Gray – Gray provides a timeless backdrop for any home. Offering sophistication and calm, this trendy color category comes in a wide array of light and dark hues to fit any taste or décor.
- Wood on Walls, Ceilings and Islands – No longer is flooring just for floors. The exposed look of wood on wall – inspired by the décor of renovated urban warehouses – adds character and a textured appearance to a plain colored wall. And it's not just for walls – think bars and ceilings, too.
- Waterproof – Multi-purpose surfaces have made their way to flooring. With the appearance of hardwood and the ease of waterproof flooring, Lumber Liquidators' expansion of colors and textures in tile, vinyl and the new line – Coreluxe Engineered Vinyl Plank – provides more options for those looking to bring style to any room.
Lumber Liquidators' Fall Flooring Season Kickoff Sale runs from August 24 – September 6, and includes discounts on lines including Avella Wood-Look Tile, Tranquility Vinyl and Coreluxe Engineered Vinyl Plank.
Notable DIY and home style bloggers, Kim Woodward and Cassandra LaValle, who both have recently partnered with Lumber Liquidators on home improvement projects, have seen the emergence of these styles; in particular distressed flooring that evokes the look and feel of an older home.
"I love that our floors look authentic to an old farmhouse," said Woodward, of NewlyWoodwards.
LaValle, of Coco Kelly, added: "We compromised by using an oak that felt seamless with the tone we already had throughout the home, but ordered it in a wide plank to give it more of a 'farmhouse' feel."
Lumber Liquidators is also further celebrating the Fall Flooring Season. The "Living Room Makeover Sweepstakes" – which runs from August 24 – November 15 – offers those who enter the chance to win a living room makeover featuring new flooring, paint, furniture and professional design consultation. To learn more and enter, visit http://www.lumberliquidators.com/sweepstakes.
About Lumber Liquidators
With more than 370 locations, Lumber Liquidators is North America's largest specialty retailer of hardwood flooring. The Company features more than 400 top quality flooring varieties, including solid and engineered hardwood, bamboo, cork, laminate and resilient vinyl. Additionally, Lumber Liquidators provides a wide selection of flooring enhancements and accessories to complement, install and maintain your new floor. Every location is staffed with flooring experts who can provide advice and installation options for all of Lumber Liquidators' products, much of which is in stock and ready for delivery.
With premier brands including Bellawood and Morning Star Bamboo, Lumber Liquidators' flooring is often featured on popular television shows such as HGTV's Dream Home and This Old House. For more information, please visit www.LumberLiquidators.com or call 1.800.HARDWOOD.
Lumber Liquidators aims to be the industry leader in sustainability. For more information, please visit www.LumberLiquidators.com/Sustainability. Learn more about our corporate giving program at LayItForward.LumberLiquidators.com. You can also follow Lumber Liquidators on Facebook and Twitter.
For further information contact:
John Feld – One Simple Plan
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SOURCE Lumber Liquidators