M-Edge Accessories Launches MyEdge, a Design-Your-Own E-reader and iPad Cover Website

ODENTON, Md., April 5, 2011 /PRNewswire/ -- M-Edge Accessories, the market-leading designer of accessories for Kindle, Nook, and iPad, announced today the launch of a groundbreaking new customization website known as MyEdge. Recently featured on The Today Show, MyEdge is the first service to allow customers to design and personalize protective jackets for their e-readers and iPads at uniquely affordable costs of $40 for Kindle and Nook covers and $50 for iPad.

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(Logo: http://photos.prnewswire.com/prnh/20110405/PH77340LOGO-b )

With demand for highly customized accessories on the rise, the MyEdge website gives consumers the ability to create custom jackets with interactive, easy-to-use design tools. At launch, customers can design jackets for iPad 1 and 2, Kindle (Latest and 2nd Generations), and Nook. For those who love the new reading technology but miss the feeling of holding a traditional hardcover in their hands, MyEdge is the ultimate opportunity to put a little of the book back into the e-reader.

A unique feature of MyEdge is the Style Library, a gallery featuring artwork exclusively commissioned for MyEdge by well-known artists from around the world.  The Style Library includes artists like Amy Ruppel and Christopher Bettig, as well as iconic cover artwork from past issues of The New Yorker.  In addition, the Style Library offers an assortment of vintage book cover artwork through partner Out of Print.  Book covers offered in MyEdge include Moby Dick, Catch 22, Slaughterhouse 5, One Flew Over the Cuckoo's Nest, and more.  The Style Library also includes official NCAA-licensed logos from the Universities of Virginia, Washington, Maryland, and others for students and alumni looking to showcase their school spirit. 

"Unlike a skin or a sticker, MyEdge gives people the opportunity to design a fully customized cover that also meets their need to protect their expensive device," comments Jim Ward, M-Edge CFO.  "At M-Edge, our goal is to offer high-quality and unique accessories at affordable prices, and we're proud that MyEdge will give our customers another option to convey their one-of-a-kind style to the world."

How MyEdge Works

The MyEdge website provides all the drawing and design tools a user needs in an easy-to-navigate toolbar.  Customers select the device they want to accessorize—Kindle, iPad, or Nook—then use the MyEdge design tools to design and edit their "blank canvas."

After laying out their selected photo, pattern, text, or artwork, the customer can choose from a black or mocha microfiber leather spine and stitching accents for their jacket. Before placing their order, the customer can review a photo-realistic rendering of the jacket they have created. Once the jacket is approved and finalized, the design is printed on sturdy canvas using eco-friendly water-based inks.  Before shipping, each jacket is coated with Scotchgard™ protection to enhance its durability.

MyEdge jackets are printed and assembled in the United States, which allows customers to receive their creations in as little as two weeks.  

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About M-Edge Accessories, LLC

M-Edge Accessories was founded in 2006 as a solution to the growing demand for fashionable and protective accessories for e-readers. Since its inception, M-Edge's product offerings grew rapidly to include several lines of accessories for the most popular e-reader and tablet devices on the market, including Kindle, Nook, Nook Color, Kobo, Sony Readers, and iPad.  M-Edge's innovative e-reader and tablet accessories exude style and sophistication while providing complete device protection. M-Edge's purpose is to create a better lifestyle for people through innovation, creativity, learning, and growth.  

M-Edge products are currently available in Best Buy and Staples stores nationwide, as well as select Nordstrom and RadioShack stores, Amazon.com, Target.com, and international retailers.  M-Edge has been featured in national publications such as InStyle, O, The Oprah Magazine, People, Engadget, Wired, and CNET.  

All M-Edge products are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

For more information, questions, or hi-res photography, please contact:

Devon Mish
Vice President, Marketing & Public Relations
714.322.3097
[email protected]

Caitlin Mills
410.962.6442
[email protected]  

SOURCE M-Edge Accessories