'Mad Men' Celebrities Jon Hamm, Elisabeth Moss, John Slattery Add to Star Power at MIPCOM 2010

PARIS, Sept. 17 /PRNewswire/ -- MIPCOM 2010 will be a buzz with three of the hottest stars on television today with the arrival of Jon Hamm, Elisabeth Moss and John Slattery, stars of "Mad Men," the highly-acclaimed series which has over 49 Emmy® nominations and an astounding 13 Emmy® Award wins, including the 2010 Emmy® Award for Outstanding Drama Series and Outstanding Writing for a Drama Series. With these recent Emmy® wins, "Mad Men" has now been voted Outstanding Drama Series for three consecutive years, an unprecedented and historical achievement for a cable series.

As part of their week in Cannes, the "Mad Men" stars will be on hand for the inaugural MIPCOM World Premiere TV Screenings to be held Monday, October 4th in the Palais des Festivals' prestigious Grand Auditorium. After the screening, the stars will be available for a Q&A session with the MIPCOM attendees, before headlining the Red Carpet ceremony at the Martinez Hotel as they kick-off the MIPCOM 2010 Cocktail Party.

On Tuesday, all three will attend the "Personality of the Year" Awards Dinner being held in honour of Lionsgate Co-Chairman and CEO Jon Feltheimer.  On Wednesday evening, the trio will be attending a VIP event, hosted by actor, director, producer Robert Redford in honour of the first anniversary of the Sundance Channel in Europe.

Created and executive produced by Matthew Weiner, "Mad Men" airs in over 100 countries worldwide and is broadcast in the United States by AMC where the 4th season launched in July 2010 to stellar ratings.

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Note to editors:

About Reed MIDEM:

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed MIDEM is a division of Reed Exhibitions, the world's leading events organiser, with over 440 events in 36 countries. In 2009 Reed brought together over six million active event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 35 fully staffed offices.

Reed organises a wide range of events, including trade and consumer exhibitions, conferences and meetings. Its portfolio of over 440 events serves 44 industry sectors, including:

Aerospace & aviation, automobiles, beauty & cosmetics, broadcasting, building & construction, electronics, energy, oil & gas, engineering & manufacturing, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, marketing, business services & training, medical education, printing & graphics, security & safety, sports & recreation, travel.

Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.

Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE-100 company and world-leading publisher and information provider. In 2009, Reed Elsevier made an adjusted profit before taxation of 1,279 million pounds Sterling on turnover of 6,071 million pounds.

For further information about Reed MIDEM visit www.reedmidem.com.

SOURCE Reed MIDEM