Madonna's First Ever "Fashion Evolution" Pop-up Exhibit Material Girl Collection Hosts A Madonna Costume Retrospective at Macy's
NEW YORK, April 22, 2013 /PRNewswire/ -- Madonna, Material Girl and Macy's are offering consumers the ultimate insider experience with the unveiling of a thrilling one day pop-up fashion exhibit, "Madonna's Fashion Evolution" at Macy's in Century City, California. On Thursday, April 25th, from 6-8pm, several of Madonna's most iconic fashion items including her infamous Jean Paul Gaultier cone bra corset from her Blonde Ambition Tour, her Reinvention Tour ensemble by Christian Lacroix, her "Like A Virgin" wedding dress, and other legendary pieces will be on display for fans to get a firsthand view of the evolution of Madonna's fashion. The exhibit will take place surrounded by the hugely successful fashion forward Material Girl line that Madonna created exclusively for Macy's with her daughter, Lola.
Madonna personally handpicked eight of her favorite costumes from a vast archive of tour costumes and her personal collection for the one day pop-up exhibition. Madonna and the Material Girl team went to great efforts to gather these iconic pieces for the exhibition, which marks the first time these items have been displayed together for the public to view. The cone bustiers were flown in from a Jean Paul Gaultier exhibit in Amsterdam, her "Like A Virgin" wedding dress is on loan from the legendary Hard Rock, while the remaining items are from Madonna's personal archives.
"The pop-up exhibit at Macy's perfectly exemplifies the inspiration and spirit of the Material Girl line and will give my fans a great opportunity to see the evolution of my style over the years," commented Madonna.
Arianne Phillips, Madonna's longtime collaborator, styled and helped to curate the exhibit. About the "Like A Virgin" wedding dress Madonna wore to the MTV VMA's in 1984, Phillips commented, "This was one of the most shocking, liberating and influential moments in pop culture/fashion history." "Fashion has never been the same. Bold and unforgiving, humorous and shocking, we can depend on Madonna to challenge us to rethink fashion. Madonna has taken sacred garments like the wedding dress and religious embellishments, and re-contextualized them," she added.
"It's a magical thing to bring all these iconic pieces together in one place," said Dari Marder chief marketing officer at Iconix Brand Group, Inc. "This will show customers how influential Madonna has been to fashion and how that influences Material Girl today," she added.
"We are so thrilled to bring this unique experience exclusively to Macy's customers," said Martine Reardon, Macy's chief marketing officer. "An homage to Madonna's revolutionary style and influence on our Material Girl collection, 'Madonna's Fashion Evolution' pop-up exhibit offers a rare opportunity to see some of her most iconic looks curated together in a never-before-seen display."
Material Girl is a fast-fashion junior collection inspired and designed in collaboration with Madonna and her daughter Lola. Material Girl launched in 2010 exclusively at Macy's in the United States. To stay up to date with the latest news from Material Girl, follow @MaterialGirl on Twitter and become a fan of Material Girl on Facebook at www.facebook.com/materialgirl. To shop the collection, visit macys.com/materialgirl.
About Iconix Brand Group, Inc.: Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including: CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), MOSSIMO (R), LONDON FOG (R), OCEAN PACIFIC (R), DANSKIN (R), ROCAWEAR (R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R), WAVERLY (R), ZOO YORK (R), ED HARDY (R), SHARPER IMAGE (R) and UMBRO (R). In addition, Iconix owns interests in the ARTFUL DODGER (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL (R), PEANUTS (R) and TRUTH OR DARE (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
About Macy's: Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
For Macy's media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.
Ali Tyrangel, PR Director
Iconix Brand Group, Inc.
SOURCE Iconix Brand Group, Inc.