MainConcept and AMD Collaborate to Accelerate High-Definition Video Encode MainConcept H.264/AVC Codec Package Takes Advantage of ATI Stream Technology for GPU Acceleration
AACHEN, Germany and SAN DIEGO, April 9 /PRNewswire/ -- MainConcept GmbH, a wholly-owned subsidiary of DivX, Inc. (Nasdaq: DIVX) and one of the world's premier providers of video and audio codecs and software development kits (SDKs) to the consumer, broadcast and professional markets, today announced a strategic collaboration with AMD (NYSE: AMD) to accelerate digital video encode. MainConcept plans to leverage ATI Stream technology from AMD and OpenCL™ standards to accelerate the encoding capabilities within its H.264/AVC (Advanced Video Coding) Pro Encoder codec package by taking advantage of available graphics processors (GPUs) in PCs. MainConcept will be demonstrating this encode acceleration for the first time on AMD's latest professional graphics solution, the ATI FirePro™ V8800, at the 2010 NAB Show April 12-15 in Las Vegas, Nevada.
MainConcept intends to harness the compute power of GPUs, in addition to the multi-CPU support already enabled in H.264, to speed up the encoding process with advanced video coding. H.264/AVC is just one of the many industry standard video codecs supported by the MainConcept Codec SDK, which contains everything professional software developers need to integrate video and audio compression into their applications.
"MainConcept is committed to supplying a codec for every platform, and AMD can help them achieve this goal with our ATI Stream technology, enabled on AMD's consumer and professional graphics solutions*, and built on the OpenCL™ industry standard application programming interface," said Janet Matsuda, senior director, AMD Professional Graphics. "By choosing to accelerate encoding for H.264/AVC Pro Encoder with ATI Stream technology, not only is MainConcept helping its developers speed up the encoding process by tapping into the power of GPUs but they are also allowing the applications they develop to run on even more computing platforms."
Industry standards enable the seamless interoperability video professionals and developers experience today. As the developer community looks to harness the power and performance associated with heterogeneous architectures, industry standards are needed for developing applications capable of running on all of the available processors in a system. OpenCL is designed to enable developers to write vendor-neutral, cross-platforms applications capable of being accelerated by the most appropriate processors within a system, whether it is the CPU, GPU or others. This widely supported industry standard unlocks developers from vendor-specific implementations and gives them the freedom to choose.
"H.264 uses the latest innovations in video compression technology to provide incredible video quality from the smallest amount of video data, and numerous broadcast, cable, videoconferencing and consumer electronics companies consider it the video codec of choice for their new products and services," said Muzaffer Beygirci, Managing Director of MainConcept. "By collaborating with AMD to accelerate the encoding capabilities of our H.264/AVC codec package, we can provide our users with optimal compression and format conversion rates for digital video across a broad range of applications."
Please stop by the MainConcept booth at the LVCC, South Hall Upper level, booth #SU 6825 to learn more about MainConcept's OpenCL H.264/AVC Encoder. For a complete list of AMD graphics products supported by ATI Stream SDK version 2.0, please visit http://developer.amd.com/stream.
*Requires ATI Stream technology-enabled applications.
MainConcept GmbH, a wholly owned subsidiary of DivX, Inc. (NASDAQ: DIVX), is one of the world's premier providers of high-quality audio and video codec solutions for consumer and professional applications. Many of the world's best consumer electronics and computer manufacturers, handheld device makers, and creative software providers rely on MainConcept embedded codec solutions to deliver a superb audio and video experience to their customers, in virtually all popular consumer formats. MainConcept also provides comprehensive encoding and decoding solutions to the broadcast and professional video industry in the form of codecs for integration into creative software suites, as well as complete after-market plug-in solutions for adding new video format support into popular Non-Linear Editing (NLE) software packages. MainConcept The Codec People®.
Statements in this press release that are not strictly historical in nature constitute "forward-looking statements." Such statements include, but are not limited to, statements regarding DivX, Inc.'s visibility within the investment community. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause DivX and MainConcept's actual results to be materially different from historical results or from any results expressed or implied by such forward-looking statements. These factors include, but are not limited to: the risk that customer use of DivX® or MainConcept technologies may not grow as anticipated; the risk that anticipated market opportunities may not materialize at expected levels, or at all; the risk that DivX and MainConcept's activities may not result in the growth of profitable revenue; risks and uncertainties related to the maintenance and strength of the DivX and MainConcept brands; risks associated with DivX and MainConcept's ability to penetrate existing and new markets; risks regarding the effects of competition; the risk of DivX and MainConcept's dependence on its licensees and partners; risks related to the effect of intellectual property rights claims; and other factors discussed in the "Risk Factors" section of DivX's most recent report filed with the Securities and Exchange Commission. All forward-looking statements are qualified in their entirety by this cautionary statement. DivX and MainConcept are providing this information as of the date of this release and do not undertake any obligation to update any forward-looking statements contained in this release as a result of new information, future events or otherwise. All trademarks are the property of their owners and are used for informational purposes only.
OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos. All other trademarks remain the property of their owner(s), and are used for informational purposes only.