-- All parties say Rangel situation will hurt Democrats in the fall elections --

FLEMINGTON, N.J., July 30 /PRNewswire/ -- Results from a national media study among 1,019 Americans revealed that the majority of all parties reported that Democratic Rep. Charles Rangel of New York is guilty of the ethics charges brought against him by the House ethics committee.

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The study was conducted among self-reported Democrats, Republicans and Independents during July 29-30 by HCD Research using its MediaCurves.com® website, to obtain viewers' perceptions of a video in which Rangel declares his innocence in regard to the ethics charges. To view detailed results and believability curves from the study go to: www.mediacurves.com.

After viewing the video, the majority of all parties indicated that Rangel was guilty, including 67% of Democrats, 87% of Republicans and 86% of Independents.  In addition, the majority of all parties reported that the Rangel situation will hurt Democrats in the upcoming fall elections.

Among the findings:

Do you think Charles Rangel is innocent of ethics charges brought upon him by the U.S. Congress?

Do you think Rangel's ethics charges will hurt Democrats in the 2010 elections?

While viewing the video, participants indicated their perceived levels of believability by moving their mouse from left to right on a continuum. The responses were recorded in quarter-second intervals and reported in the form of curves. The participants were also asked to respond to post-viewing questions.

HCD Research is a marketing and communications research company headquartered in Flemington, NJ.  The company's services include traditional and web-based research.  For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393.  MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.

SOURCE HCD Research, Inc.

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