Make A Treat, Share A Picture And Give A Toy With Kellogg's® Rice Krispies® This Holiday Season
Treats 4 Toys partnership with Toys for Tots and Instagram Star Misterkrisp helps give joy to children in need
BATTLE CREEK, Mich., Nov. 11, 2015 /PRNewswire/ -- The holidays are a Season of Giving, a time to embrace and celebrate those close to you, and to make a difference in the lives of others. This holiday season, in partnership with Toys for Tots and Rice Krispies® treat-maker extraordinaire Jessica Siskin (BKA Misterkrisp), the Rice Krispies Treats 4 Toys initiative is making it easy for families to embrace the spirit of the season by making delicious treats that also make a difference. For every photo of a Rice Krispies Treat™ shared, using #Treats4Toys, Rice Krispies will donate a gift to Toys for Tots to help give a little joy to a child in need.1
"There is nothing better than the look of joy on a child's face as they unwrap a new toy over the holidays," said Henry P. Osman, president and CEO, Marine Toys for Tots Foundation. "We are excited to be partnering with Kellogg's to help bring joy, in the form of a brand new toy, to thousands of less fortunate children this year."
Every treat counts with Treats 4 Toys – from the simple, to the awe-inspiring. For families who want to add an extra layer of fun and creativity to their treat-making, Siskin – the creative mind behind the wildly popular Misterkrisp Instagram account – will be showcasing the endless possibilities of Rice Krispies through her imaginative treat creations – putting her own spin on some festive favorites. She'll also provide simple tips, making it easy for families to recreate her treats at home.
"Rice Krispies is about inspiring families to experience the joy of simple creativity," said Brad Schwan, senior director, Kellogg brand marketing. "With Treats 4 Toys, we are able to take it a step further, not only inspiring families to create special moments and memories together, but providing the opportunity to teach the true meaning of giving by supporting an outstanding organization in the Toys for Tots Foundation."
To learn more about Rice Krispies Treats 4 Toys visit www.ricekrispies.com/treats4toys.
- Click to Tweet: @RiceKrispies, @ToysForTots_USA and @mister_krisp are partnering this holiday season to give joy to kids in need! #Treats4Toys
- Click to Tweet: Share a @RiceKrispies Treat using #Treats4Toys and @KelloggsUS will donate a gift to @ToysForTots_USA
About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better DaysTM initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.
About Toys for Tots
Toys for Tots Foundation is the fundraising and support organization for the U.S. Marine Corps Reserve Toys for Tots Program. The foundation was created at the behest of the U.S. Marine Corps and has supported Toys for Tots since 1947. The mission of the program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community.
NYC-based food artist Jessica Siskin began making edible Rice Krispies Treat sculptures in December 2012. When Siskin realized that food coloring could be added to the side-of-the-box recipe, she felt an immediate and overwhelming impulse to make a Rice Krispies Treats shaped cheeseburger. She continued to experiment with Rice Krispies Treats recipes, techniques, and designs until Misterkrisp was born in October 2013. Siskin is inspired by her previous career in fashion, everything pop culture, the internet and emojis. When Siskin is not in the kitchen, she is pursuing her MFA in Creative Writing at the New School in New York. For more information on Misterkrisp, visit www.misterkrisp.com.
1 For every original photo posted to Facebook, Twitter or Instagram between Sep. 21, 2015, and Jan. 1, 2016, using #Treats4Toys, Rice Krispies will donate $10.00 to Toys for Tots (up to $50,000 total), which will be used to help buy toys for children in the U.S.
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SOURCE Kellogg Company