Make The Most Of Everyday With Aladdin's Spring 2016 Collection

Mar 02, 2016, 06:00 ET from Aladdin, a brand of PMI

SEATTLE, March 2, 2016 /PRNewswire/ -- Aladdin, a brand of PMI, introduces new everyday essentials for 2016 in their Hot Beverage, Cold Beverage and Food Storage collections that build off the brand's mission established over 107 years ago – to create products that fold seamlessly into consumers' everyday life, at home and on-the-go. While Aladdin's offerings have changed a bit since 1908, the brand continues to bring affordable design and quality performance to products that help consumers 'Make the Most of Everyday'. Designed to make otherwise ordinary eating and drinking moments more fun, Aladdin's newest products are both reusable and easy to use. From a hinged infusion basket that provides an all-in-one steeping and sipping experience, to the intuitive Flip-Seal™ 100% leak-proof flip lid, Aladdin upgrades the user experience with smart style and functionality; creating everyday essentials that become instant favorites.

"Aladdin's quality, performance and striking design come from years of putting the consumer at the heart of our business. We are thrilled to bring this level of consumer product innovation to the market this year," said Rich DePencier, Vice President of Aladdin.

Aladdin's 2016 collection features sleek style, stress-free portability and intuitive functionality, from leak-proof lids to dishwasher safe containers. Highlights from the 2016 collection include:

Thermal Beverageware, Cold  
Glass-Lined Water Bottle (18oz): Aladdin's new Glass-Lined Water Bottle is made for the person who prefers to drink out of glass, but is worried about taking it on-the-go. It is encased in lightweight and durable Eastman Tritan™ plastic for peace of mind. In addition, it features a leak-proof push button flip lid, an easy to grab carry loop and it fully disassembles for cleaning in the dishwasher. Dishwasher safe, BPA-free. (MSRP $17.99)

Insulated Stainless Steel To-Go Tumbler (16oz): Classic café style meets modern material with Aladdin's Insulated Stainless Steel To-Go Tumbler. We've taken a long standing favorite (our Insulated Plastic To-Go Tumbler) and updated it with a new material. The iconic To-Go Tumbler features the same double-wall insulation and smoothie straw, but we've updated it with stainless steel and new colors. Dishwasher safe, BPA-free. (MSRP $17.99)

Thermal Beverageware, Hot
Topo Stainless Steel Mug (16oz): Add a dash of style to your morning coffee. Building on the success of our intuitive and easy to use Flip-Seal™ leak-proof lid, Aladdin has added a new silhouette with The Topo Mug. It features a raised geometric pattern that is designed to feel good in your hands while providing superior functionality. Perfect for caffeinating on-the-go, the leak-proof lid keeps bags dry and drinks warm, plus mug and lid are dishwasher safe for easy cleanup. Dishwasher safe, BPA-free. (MSRP $17.99)

Custom Tea Infuser (12oz): Take your tea ritual on-the-go. Aladdin's new Custom Tea Infuser is an all-in-one solution for steeping and enjoying tea on-the-go. It features a hinged infusion basket (for easy filling and cleaning) that lowers and lifts via a silicone tab that secures in the lid – lower to steep, lift and secure when tea has reached desired strength. The microwave safe body is double wall insulated and made of lightweight Eastman Tritan™ that won't crack, break or stain. Dishwasher safe, BPA-free. (MSRP $19.99)

Food Storage Solutions
Insulated Easy-Keep Lid Food Containers (16oz, 24oz): For families on the go, Aladdin's Insulated Easy-Keep Lid Food Container's foam insulated lid and body makes transporting hot and cold food a breeze. Designed to fully disassemble for easy cleaning, the leak-proof lid keeps food in place with snap-in hinge, plus the containers stacks neatly in backpacks and cabinets. Microwave and dishwasher safe, BPA-free. (MSRP $12.99, $14.49)

Aladdin's new 2016 products will be available at major retailers nationwide, including Target and Walmart stores as well as online at Target.com, Walmart.com and Amazon.com.

About Aladdin 
Remember that lunch box you loved as a kid? Aladdin probably made it. For more than 100 years, Aladdin has been designing thoughtful products that make the most of every day. Today that means stylish and sustainable food & beverage containers that go wherever you go. To learn more about Aladdin, visit www.aladdin-pmi.com.

About PMI 
Founded in 1983 by Rob Harris and guided by principles of sustainability, community and integrity, PMI manufactures, markets, and designs innovative food and beverage container solutions under three brands. Their two most recognizable brands, Stanley® and Aladdin®, are both over 100 years old and sold globally. Migo® was founded in 1999 and is rapidly growing in the Asia Pacific region.  PMI also creates private label products for select global retailers. Headquartered in Seattle, PMI has offices in Bentonville, Shanghai, Amsterdam, Manila, and Rio de Janeiro. Additionally, PMI has ownership in three manufacturing facilities, one in China and two in Brazil.

PRESS CONTACTS 
Elisa Young, PMI 
elisa.young@pmi-worldwide.com 
206.441.1400

Anya Frans, Momentum Media PR 
anya@momentummediapr.com 
303.502.6044

 

SOURCE Aladdin, a brand of PMI



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