"Marketo is passionately committed to inspiring our Marketing Nation, and our customers and partners in turn inspire our team every day," said Sanjay Dholakia, chief marketing officer, Marketo. "Revvie Award recipients remind us that marketing programs are a powerful means to impact the bottom line and connect with customers in long-lasting and meaningful ways."
The 2016 Revvie Award winners include:
Marketo Masters: Marketing Team of the Year, Enterprise: PR Newswire
PR Newswire's challenge was to transform their marketing department from a cost center to a revenue driver. The team reimagined its go-to-market strategy, positioning Marketo at the core of its program centered on the buyer's journey. This approach resulted in a 361 percent YoY increase in marketing-influenced revenue.
Marketo Masters: Marketing Team of the Year, SMB: Pluralsight
Pluralsight switched its marketing automation provider to Marketo to scale its programs and provide a more personalized experience for customers. Marketo's agility as a business-to-business (B2B), business-to-consumer (B2C), and hybrid marketing platform allowed Pluralsight to increase its YoY B2B opportunities by 168 percent and B2C sign-ups by 184 percent.
The Bridge Builder: 3 Day Blinds
3 Day Blinds achieved success using Marketo Ad Bridge, integrating marketing technology with advertising technology for smarter targeting, more consistent messaging, and a more cohesive customer journey. Being able to precisely tailor messages depending on the customer's stage in their journey allowed for more consistent engagement, ultimately building trust and demand. This approach increased 3 Day Blinds' ad click-through rate by 140 percent and reduced cost-per-acquisition to just one fifth of what it was before the integration.
The Engager: Cancer Treatment Centers of America
Cancer Treatment Centers of America (CTCA) designed a personalized, responsive campaign that supported its strength as a care-oriented business while also leveraging the latest technology to deepen customer relationships. CTCA used Marketo to personalize communications to the needs of each patient to increase the likelihood that they would choose the organization for their treatment.
The Futurist: Blackbaud, Inc.
Blackbaud used the combined power of Marketo and partners SnapApp and Uberflip to develop an interactive content marketing program to drive sales. After deploying the content globally to their customer base, Blackbaud saw exceptional engagement rates and a 56 percent rate of conversion. As a result, the transactional sales team finished its first six months on the program at 133 percent of quota, ultimately adding more than $600,000 in new sales above target.
The Globe Trotter: Laureate Education Inc.
As a network of more than 80 campus-based and online universities across 28 countries, Laureate Education Inc., deployed Marketo globally to create a personalized experience for new and current students. To-date Laureate is using Marketo to create and deploy enrollment and retention campaigns for more than 2.6 million student records.
The Stack Master: WGSN (part of Ascential Group)
WGSN created a powerful marketing technology stack by integrating Marketo with a suite of applications and functions such as predictive analytics, data visualization, APIs, and native product features. Executing this program has helped re-engage low usage subscribers five times more effectively than traditional marketing techniques.
The Transformer: CenturyLink
CenturyLink successfully executed a seamless migration of two marketing automation platforms to Marketo to support the enterprise side of its business. With Marketo, CenturyLink has improved speed-to-market for new campaigns and created a 96 percent increase in lead generation revenue over the prior year while at the same time reducing the company's marketing automation expenses.
LaunchPoint Technology Partner of the Year: Vidyard
More than 120 Marketo customers use Vidyard's integration to generate more leads and increase sales efficiency through the strategic use of online video content, one-to-one personalized video, and second-by-second video engagement data. Joint customer Tradeshift, for example, deployed Vidyard's personalized video capabilities for a campaign that saw a 300 percent increase in click-through rates and engagement, their most successful marketing campaign of the year.
Digital Services Partner of the Year: Fathom
Fathom has reaped huge rewards through its partnership with Marketo, doubling revenue YoY to-date. Highlights from 2015 include assisting in the launch of Marketo's go-to-market strategies for sports and education. As a certified transformation partner with Marketo, Fathom's unique combination of business strategy and change management is helping drive transformation for The Ohio State University Fisher College of Business, McGraw-Hill Education, EBSCO, and more.
Marketo Sales Partner of the Year: Reach Marketing LLC
Over the last nearly three years, Reach Marketing has assembled an all-star team of marketing, data, and technology experts to support Marketo adoption among enterprise businesses. This dedicated group of certified Marketo experts, as well as consultants, developers, database managers, content marketers, analysts, lead lifecycle architects, and audience development managers has driven joint customer wins and quickly set these companies up for success.
The 2016 Revvie Award individual winners include:
Champion of the Year: Joe Reitz, STANLEY Convergent Security Solutions, Inc.
Joe Reitz is a true Marketo brand evangelist as evidenced by his tremendous dedication to the Marketo community and the Chicago User Group. Reitz has given up his own time to create world-class videos to share tips with Marketo customers, delivering best practice adoption among other users.
Marketo Masters: Marketing Executive of the Year: Thomas P. Davis, Forbes Media
Tom Davis led the transformation of Forbes' B2B sales organization from a disparate system with four different email marketing tools into one optimized marketing automation and CRM system in just two months. Implementing Marketo allowed the global sales team to see the web activity of prospects across dozens of website properties and even more languages and geographies. Through Davis' leadership, the sales team has landed bigger projects, saved time and built relationships for the future.
Marketo Masters: Marketer of Year: Barry Brown, MPulse Maintenance Software
Without any prior knowledge of marketing automation, Barry Brown took it upon himself to master and implement Marketo at MPulse. Over four years, the company's sales team tripled in size, customer retention rates exceeded 90 percent, and annualized topline revenue grew by 40 percent. Brown, who will celebrate his 70th birthday later this year, will retire knowing that he played a critical role in propelling MPulse's digital transformation.
To learn more about this year's winners, please visit http://www.marketo.com/summit.
Marketo (NASDAQ: MKTO) provides the leading engagement marketing software and solutions designed to help marketers develop long-term relationships with their customers – from acquisition to advocacy. Marketo is built for marketers, by marketers and is setting the innovation agenda for marketing technology. Marketo puts Marketing First. Headquartered in San Mateo, CA, with offices around the world, Marketo serves as a strategic partner to large enterprise and fast-growing small companies across a wide variety of industries. To learn more about Marketo's Engagement Marketing Platform, LaunchPoint® partner ecosystem, and the vast community that is the Marketo Marketing Nation®, visit www.marketo.com.
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