NEW YORK, May 2, 2017 /PRNewswire/ -- After quietly taking on social media responsibilities for several world class brands, including Cross Pens and Sheaffer Pen Co., today three top Martech executives announce the launch of "Madison Avenue Social." Created in partnership by Deirdre Catucci (President); Mike Gentile (Executive Creative Director); and Tim McHale (Chief Media Officer), the new agency is dedicated to social and mobile transformation for both the B2B and B2C space. It was founded on the shared belief that Social Media should ignite a brand conversation that engages, educates and inspires people to take action. Catucci, Gentile and McHale have a proven track record of building a high velocity business as they previously launched and expanded the successful Mobile Media Summit, which was sold to the Comexposium Group in 2015.
"We chose to trademark "We Evoke Emotion" as our tagline and promise to our clients, based on the belief - backed up by outstanding metrics - that people are only inspired to take action when something touches them emotionally," notes Catucci.
Commenting on the agency's results, Cross Pens CEO Robert Baird adds, "Madison Avenue Social put Cross and Sheaffer brands on the fast track - their strategic approach has extended to our licensing partners - Marvel, Lucasfilm, Fonderie 47 & Liberty United. The team delivers on their commitment, daily, to develop an emotional connection with our consumers. With 1,000+ posts, articles and interviews to-date, they are one of the most dynamic and emotion-provoking social agencies on the horizon."
In addition, Madison Avenue Social announces a strategic partnership with Mediasmith, a leading collaborative media agency.
"Mediasmith is delighted to be the media partner to Madison Avenue Social," said Mediasmith CEO, David L. Smith. "I have known this team for a very long time and continue to be impressed with their knowledge of mobile media, their thought-leadership and creative talent, which specializes in emotion-based social media campaigns that break through the increasing clutter we see every day. We are very excited about adding Mad Ave Social to our list of creative resources."
Commenting on the agency's in depth expertise in executing a "mobile first" strategy, Catucci notes: "From my years at AT&T, to the Mobile Media Summit, I've seen how much mobile has transformed all media, but nothing compares to its impact on social media."
"We decided to formalize our social media offering, applicable for both B2B and B2C, primarily because it represents what clients need today. Few social agencies really understand their similarities or differences, for that matter; like the lead-gen capability for B2B firms and the sales attribution capability for B2C companies of all kinds, tech or otherwise. If you don't know mobile, you aren't really maximizing social."
Mike Gentile, Executive Creative Officer at Madison Avenue Social, built his portfolio at agencies such as McCann/MRM and Hill Holiday; his award-winning work has propelled brands such as Xbox and Verizon. Gentile adds: "One thing we're excited about is being able to tell brand stories in a modern way – the same way consumers, influencers and marketers all begin and end their days, by engaging with friends, family and clients on social. My experience in mobile, as well as email, DR and digital has certainly helped me understand how creative storytelling is unique on social vis-à-vis other media."
Founders Catucci, Gentile and McHale have a unique collective leadership style and spirit. They intend to leverage their shared vision, long-time successful partnership and unmatched expertise in mobile and social.
Madison Avenue Social's Chief Media Officer Tim McHale notes, "Between Deirdre's dynamic leadership and Mike's incredible creative touch, every engagement we undertake will be built from the ground up. We know the mobile tech landscape as well, if not better, than most social agencies, since they have all been our clients in the past. Whether you're a B2B or B2C marketer, you need a multi-faceted emotion-filled conversation that is sensitive to your brand's on-the-go audience group portfolio, which is the best way to compete and win." McHale was a recipient of the ad:tech Industry Achievement Award in 2016 for Tech Innovation.
Madison Avenue Social is a full-service social media agency with an expertise in helping both B2B and B2C brands with various social challenges and opportunities. We believe a "mobile/social first" strategy is key to success, and distinguish ourselves based on our ability to leverage B2B social for lead-gen capabilities and the B2C sales attribution requirements, among other things. Our services range from strategy development, to content creation and promotions; as well as PR and influencer marketing, business development and consulting. If you don't know mobile, you aren't really maximizing social.
Press Assets: Photo and Madison Avenue Social Logo
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SOURCE Madison Avenue Social