Martha Stewart Makes Cookies App Now Available on App Store

NEW YORK, Nov. 1, 2010 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) and Callaway Digital Arts today announced the Martha Stewart Makes Cookies App is available on the App Store. Designed specifically for iPad, it provides home bakers with all the inspiration, information, tools, and functionality they need, right at their fingertips, including more than 50 recipes, shopping lists, "how-to" videos, timers, and techniques. The app will be unveiled today at 10 a.m. ET/9 a.m. CT on "The Martha Stewart Show" on Hallmark Channel.

The Martha Stewart Makes Cookies App brings together the beautiful design, trusted recipes, and culinary "how-to" expertise that are hallmarks of the Martha Stewart brand along with the cutting-edge functionality and innovation that has distinguished Callaway's digital media offerings, including the best-selling Miss Spider's Tea Party App based on the classic children's book. This is the first of several apps that MSLO and Callaway are developing together.

"Martha Stewart Makes Cookies is a great app for everyone—people like me who have been baking forever, and those who are learning to bake for the first time, especially children, who are tech savvy and will enjoy using it alongside their parents," said Martha Stewart, Founder of MSLO. "At MSLO, we love cookies, we love these recipes, and we love the fact that we can share our innovative new app with everyone just in time for the holiday season!"

"It is an honor to partner with an iconic culinary expert such as Martha Stewart," Callaway Digital Arts Chairman Nicholas Callaway said. "This app merges MSLO's high-quality editorial and photographic content with the cutting-edge digital technology and beautiful design that are the hallmarks of Callaway Digital Arts. We are treating cookies like high-fashion supermodels."

Features of the app include:

• A "cookie runway" that allows users to search through all of the app's 50+ recipes
• An innovative roulette-wheel-style recipe finder that lets users search by type and flavor 
• Shopping lists that can be emailed 
• Ability to share favorite cookies via email, Facebook, or Twitter
• Sumptuous photographs of all kinds of cookies
• Timers, tips and techniques 
• 11 easy-to-follow "how-to" videos
• A glossary of tools for mixing, baking and decorating
• Links directly to macys.com, where users can purchase necessary equipment and more

It is both a baking resource and a cookie gift guide for the holiday baker, with suggestions for everyone from the Traditionalist (Classic Shortbread) to the Trendsetter (Chocolate-Chestnut Meringues); from the Little Ones (Gingerbread People) to the Grown-Ups (Fennel, Orange, and Nut Biscotti) and more. The app is expected to be updated with 50 additional recipes in January, just in time for Valentine's Day. 

The Martha Stewart Makes Cookies App is available for $7.99 from the App Store on iPad or at www.itunes.com/appstore.  

Over the years, MSLO has created hundreds of cookie recipes, 175 of which were featured in the 2008 bestseller Martha Stewart's Cookies. Cookies are also a popular search item on marthastewart.com, and the subject of frequent segments on "The Martha Stewart Show," now airing on Hallmark Channel. The launch of Martha Stewart Makes Cookies also coincides with the publication of "Martha Stewart Holiday Cookies," a special magazine issue featuring 101 different cookie recipes. 

About Martha Stewart Living Omnimedia, Inc.

Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Publishing segment encompasses four magazines, including the company's flagship publication, Martha Stewart Living, periodic special issues and books. The marthastewart.com website provides consumers with instant access to MSLO's multimedia library, search and find capabilities, recipes, online workshops, community and personalization, as well as wedding-planning tools powered by WeddingWire and digital invitations with pingg.com. The Broadcasting segment produces the Emmy-winning, daily television series, "The Martha Stewart Show," and other original programming on Hallmark Channel, including "Mad Hungry with Lucinda Scala Quinn" and "Whatever with Alexis & Jennifer." Broadcasting also encompasses Martha Stewart Living Radio on SIRIUS channel 112 and XM Radio 157. In addition to its media properties, MSLO offers high-quality Martha Stewart products through licensing agreements with carefully selected companies, including the Martha Stewart Collection exclusively at Macy's, the Martha Stewart Living line of home-improvement products at The Home Depot, Martha Stewart Crafts with EK Success at Michaels and independent retailers, the Martha Stewart Pets line at PetSmart and more. In 2008, Emeril Lagasse joined the Martha Stewart family of brands; MSLO acquired the assets related to Lagasse's media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. For additional information about MSLO, visit www.marthastewart.com. 

About Callaway Digital Arts

Callaway Digital Arts (CDA) publishes premium lifestyle and children's applications for Apple's iPad, iPhone, and iPod family of products. CDA's in-house studio brings talented storytellers and digital artists together to create high-quality applications that leave a lasting impression on people of all ages. Funded by the Kleiner Perkins Caufield & Byers iFund, CDA's apps include Martha Stewart Makes Cookies, Miss Spider's Tea Party, Miss Spider's Bedtime Story, and (RED): The Lazarus Effect. For more information about CDA, visit www.callaway.com.

SOURCE Martha Stewart Living Omnimedia, Inc.