MartinJAY Digital Acquires Social Blaze Analytic Technology Assets
Acquisition Enhances MartinJAY's Existing Technology and Ability to Provide Intelligent Social Web Strategies, Management, ROI Data and Analytics to Global Brands
TROY, Mich., June 28, 2011 /PRNewswire/ -- Hybrid agency MartinJAY Digital has expanded its ability to provide smarter social web strategies and ROI with the acquisition of the intellectual assets, including patent rights, source code and associated domain names from Social Blaze, a Los Angeles, Calif.-based developer of analytics technologies and social media management applications.
Social Blaze is a Los Angeles-based enterprise-grade social media management application developer founded in 2009. The company's "Social Blaze" application provides comprehensive tools for social media monitoring, engagement and analytic reporting.
"MartinJAY Digital has always been an technical authority and development leader," said Ken Stock, MartinJAY Digital Executive Creative Director. "What makes us unique is how we meld that technical know-how with our creative team and strategic practice."
"This acquisition not only enhances our ability to provide clients with the information and hard data they need to make meaningful connections with their customers via the social web, but this proprietary application also gives us the additional insight we need to create intelligent social strategies. And it gets us closer to answering the question that everyone is asking, 'What's the payout for social media?" Stock said.
MartinJAY Digital is a new breed of digital agency that blends creative and technical specialties in one flexible model to bring together strategists, developers, social web practitioners, and media buying teams – all backed by creative talent. The agency has helped shape the digital presence of brands such as Ford Motor Co., snack food giant Frito Lay, eBay, Tropicana and others.
"It's a powerful model," Stock said. "The best creative work is produced when you bring great minds together around an idea; instead of fragmenting it across silos.
"The acquisition of new technology to support that mission makes us all the more powerful in the marketplace," he said.
Financial terms of the deal, which closed June 14, were not disclosed.
About MartinJAY Digital: MartinJAY Digital is a new breed of digital agency — an innovative hybrid that fuses creative talent with strategic insight and development know-how to build and maintain national and global brands. Based in metro Detroit, MartinJAY Digital specializes in integrated digital solutions, including strategy, design, development, media, and analytics. We use highly skilled teams to produce innovative and effective work that helps brands build meaningful connections with their audience.
To experience the MartinJAY Digital difference, visit www.martinjaydigital.com.
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