Marula Pure Beauty Oil Adds 3,500 Fair Trade Harvesters As Business Grows
LOS ANGELES, June 8, 2015 /PRNewswire/ -- Every day more socially and eco-aware consumers are asking themselves, "how do the products I buy and the companies I support affect the world?"
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Not every company has a satisfying answer, but Marula Pure Beauty Oil is proud of the record it has in promoting economic fairness and preserving natural resources. Of the utmost importance is the Fair Trade principle upon which the brand was founded. Marula Pure Beauty Oil is the only manufacturer of Marula oil that has established a fully integrated supply chain from natural resource to finished product, providing economic opportunities to thousands of rural African women at Fair Trade wages.
The brand, which operates in 72 villages in Swaziland and 70 villages in Nambia, announces that it has grown its network of Marula nut harvesters from 4,000 in 2014 to 7,500 as of May 2015. These women are the backbone of the company, sharing in the reward that is generated by the demand for this wonderful, wild natural resource.
The Marula Oil products range are part of ROK Stars PLC, co-founded by John Paul DeJoria and Jonathan Kendrick, with a mandate to 'Build The Mega-Brands of Tomorrow, Today.'
"We take our Fair Trade mission very seriously," says co-founder, Jonathan Kendrick. "Marula Pure Beauty Oil totally stands apart from its peers in this regard, as well as in the ultimate quality and purity of our finished product. As our business grows, so does the economic advantage that is shared in the communities who are working to harvest the Marula nuts, while being able to maintain their long-held traditions and way of life."
The company is also proud to help protect biodiversity by engaging with the national departments of forestry to help communities plant indigenous trees and protect these sensitive areas by restricting "slash and burn agriculture."
Marula Pure Beauty Oil products are currently available at Marula.com, Sephora, Sephora.com and now Nordstrom.com and select Nordstrom stores.
About Marula Pure Beauty Oil
Marula Pure Beauty Oil, part of ROK Stars PLC co-founded by John Paul DeJoria and Jonathan Kendrick, holds itself to the highest ethical, social and environmental standards. This 100% Pure Marula Oil is virgin, wild harvested, hand-selected and cold-pressed with no added chemicals. The entire collection is sulfate-, paraben-, phthalate- and synthetic fragrance-free. Filtered on location in Southern Africa and Madagascar, Marula Pure Beauty Oil empowers entire communities for whom the fair trade harvesting of the Marula nut is an economic wonder.
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Alison Kennedy
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SOURCE Marula Pure Beauty Oil
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