"Marvel's The Avengers" Trailer Sets New Record With Over 13.7 Million Views in First 24 Hours on iTunes

BURBANK, Calif., March 2, 2012 /PRNewswire/ -- Marvel Studios announced today that its new trailer for this summer's most highly anticipated movie, "Marvel's The Avengers," has been viewed over 13.7 million times in the first 24 hours of its debut, setting a new record for the most viewed trailer on iTunes (http://www.apple.com/trailers) and the iTunes Trailers app for iPhone, iPad and iPod touch.

The new trailer, unveiled Wednesday, February 29, exclusively on iTunes, gives fans an exciting look at "Marvel's The Avengers"—an action adventure of a lifetime—based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since.

In "Marvel's The Avengers" the world's greatest Super Heroes assemble when Iron Man (Robert Downey, Jr.), Captain America (Chris Evans), Hulk (Mark Ruffalo), Thor (Chris Hemsworth), Black Widow (Scarlett Johansson) and Hawkeye (Jeremy Renner) join S.H.I.E.L.D.'s Nick Fury (Samuel L. Jackson) to protect the world from the dangerous and powerful villain, Loki (Tom Hiddleston).

An exciting event movie, packed with action and spectacular special effects,  "Marvel's The Avengers" is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a story by Zak Penn and Joss Whedon with the screenplay by Joss Whedon.

"Marvel's The Avengers" will be released on May 4, 2012.

About "Marvel's The Avengers":

Marvel Studios presents "Marvel's The Avengers"—the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.
 
Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Samuel L. Jackson, and written and directed by Joss Whedon, from a story by Zak Penn and Joss Whedon, "Marvel's The Avengers" is based on the ever-popular Marvel comic book series "The Avengers," first published in 1963 and a comics institution ever since. Prepare yourself for an exciting event movie, packed with action and spectacular special effects, when "Marvel's The Avengers" assemble in summer 2012.

"Marvel's The Avengers" is presented by Marvel Studios in association with Paramount Pictures. The film is being produced by Marvel Studios' President Kevin Feige and executive produced by Alan Fine, Stan Lee, Jon Favreau, Louis D'Esposito, Patricia Whitcher, Victoria Alonso and Jeremy Latcham.  The film will be released May 4, 2012.  The film is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.  For more information visit www.marvel.com. 

Super Hero(es) is a co-owned registered trademark.

SOURCE Marvel Entertainment