Match.com and Diane von Furstenberg Team Up On First-Date Style
DVF to host styling events exclusively for Match.com Singles in New York, Miami and Dallas
DALLAS, Nov. 1, 2011 /PRNewswire/ -- This November, Match.com, one of the world's largest online dating sites, and Diane von Furstenberg will join forces to help women hone their first-date style. With an emphasis on the ultimate accessory: DIANE, the designer's new fragrance, and the message "Be the woman you want to be!" the two brands will co-host three unique styling events offering Match.com members exclusive expert advice on how to dress for success using three popular first-date scenarios: cappuccinos, cocktails and dinner.
These events will be held in DVF retail stores located in three key markets: New York City (Meatpacking) event on November 2, followed by the Dallas and Miami (Bal Harbour) events, which will both occur on November 10.
"Dating is really all about confidence," says Diane von Furstenberg. "It is about dressing in a way that makes you feel comfortable and beautiful. Match.com and I wanted to do something fun to encourage women to be themselves and to go for it!"
To underscore the connection between scent and dating, Match.com's unparalleled data on American singles has revealed that fragrance is a powerful feature of attraction. In a survey of 10,000 Match.com members, over 76% of respondents reported that they have been attracted to someone because of their scent — and over 56% of singles can still identify their former flame's fragrance.
"We are excited to partner with one of the fashion industry's most iconic designers," said Mandy Ginsberg, President of Match.com. "In dating, first impressions are key — and that includes all five senses. 70% of Match.com members make it a point to wear a certain fragrance when they prepare to meet their date, and there's no one better than DVF to help singles learn about confidence and style."
For those singles who cannot attend one of the exclusive events, Match.com will post custom dating fashion look-books from the event stylists online at the official Match.com blog, Up to Date.
Founded in 1995, Match.com was the first dating website and pioneer of the online dating industry. Throughout its fifteen year history, Match.com has been responsible for more dates, relationships and marriages than any other website. The company's comprehensive online dating services also include Chemistry.com, OKCupid, Singlesnet and People Media's 28 targeted websites such as OurTime.com and BlackPeopleMeet.com. Today, Match.com operates leading subscription-based online dating sites in 25 countries, 8 languages and across five continents. Match.com is an operating business of IAC and is headquartered in Dallas, Texas. For more information, visit www.match.com.
DIANE von FURSTENBERG, one of the premier names in American fashion, was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has grown into the global luxury lifestyle brand it is today. The company, headquartered in New York City, now offers four complete collections a year, swimwear and accessories. The full range of accessories extends to shoes, handbags, small leather goods, scarves, eyewear, fine jewelry, watches and luggage. In 2011, DVF debuted a home collection, encompassing tabletop, bedding and rugs. This fall, DVF will introduce Diane the fragrance. DVF is currently sold in 70 countries and 62 shops worldwide, including 43 stand-alone boutiques. For more information, go to DVF.com
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