NEW YORK, Jan. 21, 2016 /PRNewswire/ -- Maxus Americas is pleased to announce it has been named the Media Agency of Record for Jet.com, a game-changing ecommerce startup that is redefining the online shopping experience. Maxus will specifically focus on the TV portion of Jet's overall media spend, overseeing the planning, buying and analytics.
GroupM's media agency will lead the extensive new multi-channel media plan valued at $80 million throughout the United States, effective immediately.
Jet, which has shaken up the retail market as a challenger brand with big ideas, has been growing exponentially since its launch in July 2015. Under the leadership of CEO and founder Marc Lore, the website has attracted more than 2.4 million members in less than 6 months.
"We are super excited to be partnering with Jet," said Steve Williams, CEO, Maxus Americas. "They are a business fueled by an incredible vision and culture and this relationship builds on our commonly shared goal to be leaders, innovators, and market disruptors. They're changing the game in retail, and we're looking forward to helping them drive this change in media."
"We look forward to working with Maxus as we approach the next phase of growth," added Liza Landsman, Jet's Chief Customer Officer. "Their full-service capabilities and the buying leverage that their GroupM connection brings will make them a great partner."
Maxus Americas won the business following a review and will be replacing the incumbent agency Ocean Media. The creative portion of the account, which was not up for review, will continue to be handled by R/GA. The account will be managed out of the agency's New York office.
Maxus Americas (www.maxusglobal.us) is a media communications agency designed around the idea and not just the media. Born in an already fully digital age, it is the only network with its own creative technology division and has been named the fastest growing media agency for the last four years (Source: RECMA). Maxus embraces technology and innovation to help lead its clients into change and achieve tangible business results.
Maxus Americas is part of a global media network under GroupM, the world's largest media investment management group that serves as the parent company of all WPP media agencies, and buys over one third of the world's media every day. Maxus Global employs over 2,700 people in 70 offices across 55 markets, and works for some of the world's most well known advertisers.
Launched in 2015, Jet.com is a new kind of marketplace that reimagines online shopping from the ground up. Founded on three simple values – trust, transparency and fairness – Jet is powered by a smart technology that creates more value for everyone, finding innovative ways to pull costs out of the supply chain and, together with its retailer and brand partners, shares those savings with shoppers.
SOURCE Maxus Global