PR Newswire: news distribution, targeting and monitoring
2014

MAZDA ACHIEVES BEST YEAR OF SALES SINCE 2007, BEST DECEMBER SINCE 1994

- Mazda3 acheives best calendar year sales ever in 2012 -

Share with Twitter Share with LinkedIn

IRVINE, Calif., Jan. 3, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported December 2012 U.S. sales of 27,251 vehicles, representing an increase of 21.9 percent versus last year, and the best December since 1994. On a year-to-date basis, MNAO reported 277,046 vehicles sold in 2012, exceeding 2011 by 10.6 percent, and representing the company's best full calendar-year of sales since 2007.

Key December and CY2012 sales notes:

  • MNAO saw its best December sales results since 1994 with a total of 27,251 vehicles.
  • MNAO acheived its best year of sales since 2007 and second best year of sales since 1994 with a total of 277,046.
  • SKYACTIV® TECHNOLOGYaccounted for 51 percent of December sales and, with 128,784 for the year, made up 46.5 percent of entire vehicle sales for the year of 2012
  • Mazda2 recorded a year-over-year increase of 121 percent with 2,967 vehicles sold.
  • Mazda3 had its best December ever with 10,297 vehicles sold. In particular, the SKYACTIV-equipped model represented 77 percent of Mazda3 vehicles sold for the month.
  • Mazda3 also saw its best year of sales ever in 2012 with 123,361 vehicles sold. Of those vehicles sold in 2012, 69.3 percent were equipped with SKYACTIV® TECHNOLOGY.
  • Mazda5 saw a 140 percent increase year-over-year with 2,902 vehicles sold.
  • December proved to be CX-5's best sales month ever with 5,956 vehicles. CX-5 continues to be a brand ambassador for SKYACTIV® TECHNOLOGY and Mazda's second best seller for the year, exceeding all sales expectations in 2012 with 43,319 vehicles.  CX-5 has been named a finalist for the North American Truck/Utility of the Year award, the winner to be announced on January 14, 2013.
  • Mazda launched the refreshed 2013 CX-9 in early December and as a result saw the best CX-9 month in all of 2012 with 3,353 units sold.

Mazda Motor de Mexico (MMdM) reported December sales of 2,659 vehicles, down 27 percent versus December of last year. Overall, MMdM sold 25,424 vehicles for the year, a decrease of 15 percent when compared to 2011.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.  Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda

 



Month-To-Date

Year-To-Date



















Dec


Dec


%


% MTD

Dec


Dec


%


% YTD



2012


2011


Change


DSR

2012


2011


Change


DSR

















Mazda2


2,967


1,342


121.1%


129.6%

19,315


13,952


38.4%


38.4%

Mazda3


10,297


9,264


11.2%


15.4%

123,361


102,417


20.4%


20.4%

Mazda5


2,902


1,206


140.6%


149.9%

14,640


19,155


(23.6)%


(23.6)%

Mazda6


1,384


3,067


(54.9)%


(53.1)%

33,756


35,711


(5.5)%


(5.5)%

MX-5 Miata


394


339


16.2%


20.7%

6,305


5,674


11.1%


11.1%

RX-8


-


26


(100.0)%


(100.0)%

80


759


(89.5)%


(89.5)%

CX-5


5,956


-


N/A


N/A

43,319


-


N/A


N/A

CX-7


(1)


2,701


(100.0)%


(100.0)%

11,326


35,641


(68.2)%


(68.2)%

CX-9


3,353


4,206


(20.3)%


(17.2)%

24,442


34,421


(29.0)%


(29.0)%

Tribute


(1)


202


(100.5)%


(100.5)%

502


2,696


(81.4)%


(81.4)%

















Total Vehicles
































CARS


17,944


15,244


17.7%


22.2%

197,457


177,668


11.1%


11.1%

TRUCKS


9,307


7,109


30.9%


36.0%

79,589


72,758


9.4%


9.4%

















TOTAL


27,251


22,353


21.9%


26.6%

277,046


250,426


10.6%


10.6%

































MEMO:
































IMPORT CAR


16,560


12,177


36.0%



163,701


141,957


15.3%



IMPORT TRUCK


9,308


6,907


34.8%



79,087


70,062


12.9%



IMPORT TOTAL


25,868


19,084


35.5%



242,788


212,019


14.5%



















DOMESTIC CAR


1,384


3,067


(54.9)%



33,756


35,711


(5.5)%



DOMESTIC TRUCK


(1)


202


(100.5)%



502


2,696


(81.4)%



DOMESTIC TOTALS


1,383


3,269


(57.7)%



34,258


38,407


(10.8)%



Selling Days


26


27





307


307





 

SOURCE Mazda North American Operations



RELATED LINKS
http://www.mazdausa.com

Featured Video

Journalists and Bloggers

Visit PR Newswire for Journalists for releases, photos, ProfNet experts, and customized feeds just for Media.

View and download archived video content distributed by MultiVu on The Digital Center.

Share with Twitter Share with LinkedIn
 

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

 
 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

 
 

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.

 
Area to test

Online Member Center

Not a Member?
Click Here to Join
Login
Search News Releases
Advanced Search
Search
  1. PR Newswire Services
  2. Knowledge Center
  3. Browse News Releases
  4. Contact PR Newswire
  5. Send a News Release