Mazda Reports Increased Sales for April

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May 03, 2010, 02:00 ET

IRVINE, Calif., May 3 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported its seventh consecutive month of sales increases with April 2010 sales of 18,935, an increase of 17.3 percent versus April 2009.

MAZDA3 recorded its best April since 2005. Winner of ALG’s Residual Value Award for highest retained value after three years in service, the MAZDA3 reported increased sales of 27.6 percent with 9,320 units sold.

Mazda’s crossover SUVs – CX-9 and CX-7 – also posted strong April sales. CX-9 reported its best April sales ever with sales of 2,219 units, up 88.2 percent, while CX-7 sales jumped 79.2 percent with 2,237 units sold.

Rounding out the North American market, Mazda Motor de Mexico (MMdM) had a very strong sales month with a 59.6 percent increase in sales compared to April 2009 with 8,152 units sold. Mazda Canada Inc. (MCI) reported 8,338 units sold, up 1.7 percent compared to last April.

Celebrating its 40th Anniversary in the United States in 2010, Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.

Mazda North American Operations - April 2010
	Month-To-Date				Year-To-Date

	April	April	%	% MTD	April	April	%	% YTD
	2010	2009	Change	DSR	2010	2009	Change	DSR

Mazda3	9,320	7,303	27.6%	27.6%	36,256	31,083	16.6%	16.6%
Mazda5	1,595	1,758	(9.3)%	(9.3)%	6,812	7,997	(14.8)%	(14.8)%
Mazda6	2,536	2,615	(3.0)%	(3.0)%	11,434	13,120	(12.9)%	(12.9)%
MX-5 Miata	577	1,307	(55.9)%	(55.9)%	1,840	3,224	(42.9)%	(42.9)%
RX-8	128	152	(15.8)%	(15.8)%	423	650	(34.9)%	(34.9)%
CX-7	2,237	1,248	79.2%	79.2%	8,262	5,575	48.2%	48.2%
CX-9	2,219	1,179	88.2%	88.2%	8,712	6,358	37.0%	37.0%
Tribute	323	505	(36.0)%	(36.0)%	1,127	1,683	(33.0)%	(33.0)%
B-Series Truck	-	72	(100.0)%	(100.0)%	10	244	(95.9)%	(95.9)%

Total Vehicles

CARS	14,156	13,135	7.8%	7.8%	56,765	56,074	1.2%	1.2%
TRUCKS	4,779	3,004	59.1%	59.1%	18,111	13,860	30.7%	30.7%

TOTAL	18,935	16,139	17.3%	17.3%	74,876	69,934	7.1%	7.1%


MEMO:

IMPORT CAR	11,620	10,520	10.5%		45,331	42,954	5.5%
IMPORT TRUCK	4,456	2,427	83.6%		16,974	11,933	42.2%
IMPORT TOTAL	16,076	12,947	24.2%		62,305	54,887	13.5%

DOMESTIC CAR	2,536	2,615	(3.0)%		11,434	13,120	(12.9)%
DOMESTIC TRUCK	323	577	(44.0)%		1,137	1,927	(41.0)%
DOMESTIC TOTALS	2,859	3,192	(10.4)%		12,571	15,047	(16.5)%
Selling Days	26	26			100	100