Mazda Reports January 2011 Sales
IRVINE, Calif., Feb. 1, 2011 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported January 2011 sales of 14,267, a decrease of 9.1 percent versus January of 2010, primarily due to a substantial reduction in fleet sales this month. Mazda has placed a high priority on the strength of residual values, as proven by the company’s top-three placing in ALG’s most recent study, and CX-9’s positioning as the top-placed vehicle in its category in residual value.
As consumer confidence begins to return, sales of crossover SUVs are on the rise, with Mazda’s successful choices posting record sales gains for the month. CX-9 posted its best January ever with sales of 2,054 vehicles, up 35.9 percent. CX-7 recorded its best January since 2008, with sales of 2,357 vehicles, up 45.3 percent.
Mazda5 recorded its best sales month since April 2010 with 1,547 vehicles sold. The all-new 2012 Mazda5, with its superior packaging and the unique functionality of its flexible seat arrangements, sliding doors, stylish design, outstanding handling, fuel efficiency and high level of safety, arrives in dealerships this month.
Rounding out Mazda’s North American sales, Mazda Motor de Mexico (MMdM) reported its best January ever, with sales of 2,258 vehicles representing an increase of 32 percent, while Mazda Canada Inc. (MCI) sold 3,688 vehicles, down 12 percent compared to last January.
Mazda North American Operations is headquartered in Irvine, Calif. and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario; and in Mexico by Mazda Motor de Mexico in Mexico City.
Month-To-Date | Year-To-Date | |||||||||||||||
January | January | % | % MTD | January | January | % | % YTD | |||||||||
2011 | 2010 | Change | DSR | 2011 | 2010 | Change | DSR | |||||||||
Mazda2 | 479 | - | N/A | N/A | 479 | - | - | N/A | N/A | |||||||
Mazda3 | 5,015 | 7,368 | (31.9)% | (31.9)% | 5,015 | 7,368 | (31.9)% | (31.9)% | ||||||||
Mazda5 | 1,547 | 1,627 | (4.9)% | (4.9)% | 1,547 | 1,627 | (4.9)% | (4.9)% | ||||||||
Mazda6 | 2,258 | 2,884 | (21.7)% | (21.7)% | 2,258 | 2,884 | (21.7)% | (21.7)% | ||||||||
MX-5 Miata | 289 | 356 | (18.8)% | (18.8)% | 289 | 356 | (18.8)% | (18.8)% | ||||||||
RX-8 | 66 | 92 | (28.3)% | (28.3)% | 66 | 92 | (28.3)% | (28.3)% | ||||||||
CX-7 | 2,357 | 1,622 | 45.3% | 45.3% | 2,357 | 1,622 | 45.3% | 45.3% | ||||||||
CX-9 | 2,054 | 1,511 | 35.9% | 35.9% | 2,054 | 1,511 | 35.9% | 35.9% | ||||||||
Tribute | 202 | 230 | (12.2)% | (12.2)% | 202 | 230 | (12.2)% | (12.2)% | ||||||||
B-Series Truck | - | 4 | (100.0)% | (100.0)% | - | 4 | (100.0)% | (100.0)% | ||||||||
Total Vehicles | ||||||||||||||||
CARS | 9,654 | 12,327 | (21.7)% | (21.7)% | 9,654 | 12,327 | (21.7)% | (21.7)% | ||||||||
TRUCKS | 4,613 | 3,367 | 37.0% | 37.0% | 4,613 | 3,367 | 37.0% | 37.0% | ||||||||
TOTAL | 14,267 | 15,694 | (9.1)% | (9.1)% | 14,267 | 15,694 | (9.1)% | (9.1)% | ||||||||
MEMO: | ||||||||||||||||
IMPORT CAR | 7,396 | 9,443 | (21.7)% | 7,396 | 9,443 | (21.7)% | ||||||||||
IMPORT TRUCK | 4,411 | 3,133 | 40.8% | 4,411 | 3,133 | 40.8% | ||||||||||
IMPORT TOTAL | 11,807 | 12,576 | (6.1)% | 11,807 | 12,576 | (6.1)% | ||||||||||
DOMESTIC CAR | 2,258 | 2,884 | (21.7)% | 2,258 | 2,884 | (21.7)% | ||||||||||
DOMESTIC TRUCK | 202 | 234 | (13.7)% | 202 | 234 | (13.7)% | ||||||||||
DOMESTIC TOTALS | 2,460 | 3,118 | (21.1)% | 2,460 | 3,118 | (21.1)% | ||||||||||
Selling Days | 24 | 24 | 24 | 24 | ||||||||||||
SOURCE Mazda North American Operations
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