2014

MAZDA REPORTS JULY SALES - Mazda SKYACTIV TECHNOLOGY accounts for more than half of total vehicle sales for the month of July-

IRVINE, Calif., Aug. 1, 2012  /PRNewswire/ -- Mazda North American Operations (MNAO) today reported July U.S. sales of 19,318 vehicles, representing a decrease of 7.0 percent versus last year. Year-to-date sales through July are up 13.9 percent (13.9 percent DSR) versus last year, with 163,115 vehicles sold.

Key July sales notes:

  • In the U.S., since the addition of the Mazda CX-5 to the SKYACTIV TECHNOLOGY vehicle line-up, SKYACTIV vehicle sales have increased from 24.0 percent (February 2012) to 60.0 perecent of total vehicle sales for the month of July.
  • MX-5 Miata continued to stay hot this Summer with an increase of 3.7 percent over July of 2011.

Mazda Motor de Mexico (MMdM) reported July sales, of 1,942 vehicles, down 14.0 percent versus July of last year. 

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers.  Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com. Product B-roll may be ordered online by visiting The News Market at www.thenewsmarket.com/mazda.

 



Month-To-Date

Year-To-Date



















Jul


Jul


%


% MTD

Jul


Jul


%


% YTD



2012


2011


Change


DSR

2012


2011


Change


DSR

















Mazda2


905


1,072


(15.6)%


(8.8)%

11,056


8,512


29.9%


29.9%

Mazda3


9,027


9,288


(2.8)%


5.0%

68,554


60,832


12.7%


12.7%

Mazda5


994


1,186


(16.2)%


(9.5)%

7,939


12,967


(38.8)%


(38.8)%

Mazda6


1,289


2,543


(49.3)%


(45.3)%

26,658


18,115


47.2%


47.2%

MX-5 Miata


590


569


3.7%


12.0%

4,016


3,654


9.9%


9.9%

RX-8


-


65


(100.0)%


(100.0)%

80


544


(85.3)%


(85.3)%

CX-5


4,208


-


N/A


N/A

20,239


-


N/A


N/A

CX-7


324


3,152


(89.7)%


(88.9)%

10,983


18,738


(41.4)%


(41.4)%

CX-9


1,979


2,640


(25.0)%


(19.0)%

13,087


18,179


(28.0)%


(28.0)%

Tribute


2


268


(99.3)%


(99.2)%

503


1,621


(69.0)%


(69.0)%

















Total Vehicles
































CARS


12,805


14,723


(13.0)%


(6.1)%

118,303


104,624


13.1%


13.1%

TRUCKS


6,513


6,060


7.5%


16.1%

44,812


38,538


16.3%


16.3%

















TOTAL


19,318


20,783


(7.0)%


0.4%

163,115


143,162


13.9%


13.9%

































MEMO:
































IMPORT CAR


11,516


12,180


(5.5)%



91,645


86,509


5.9%



IMPORT TRUCK


6,511


5,792

#

12.4%



44,309


36,917


20.0%



IMPORT TOTAL


18,027


17,972


0.3%



135,954


123,426


10.2%



















DOMESTIC CAR


1,289


2,543


(49.3)%



26,658


18,115


47.2%



DOMESTIC TRUCK


2


268


(99.3)%



503


1,621


(69.0)%



DOMESTIC TOTALS


1,291


2,811


(54.1)%



27,161


19,736


37.6%



Selling Days


25


27





180


180





 

 

SOURCE Mazda North American Operations



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