SAN FRANCISCO, March 9, 2016 /PRNewswire/ -- Today, McDonald's unveiled a new integrated advertising campaign, Good Morning Bay Area, which captures real Bay Area residents as they are unexpectedly surprised with a warm McDonald's breakfast served by actual restaurant crew members.
Developed and led by creative advertising agency H&L Partners, the Good Morning Bay Area campaign consists of a 30-second broadcast spot filmed in locations across the Bay Area, including: Chestnut Street in San Francisco's Marina District, Frank H. Ogawa Plaza and Lake Merritt in Oakland, and a local golf course and harbor in Half Moon Bay. After attending an open casting call, passionate and dedicated local crew members were chosen to participate in the filming. The crew members delivered hot McDonald's Egg McMuffin sandwiches and McCafé coffee to unsuspecting Bay Area residents in real situations. With the goal of providing Bay Area consumers with good mornings, the campaign also reinforces that McDonald's offers a variety of balanced meals, quality coffee and beverage options, and friendly service at a wonderful value.
"The idea behind this campaign was simply to put a smile on the faces of busy, on-the-go Bay Area residents," said Chris Cronin, vice president Group Account Director of H&L Partners. "The delight of a hot cup of McCafé coffee and a warm Egg McMuffin reminds customers that McDonald's breakfast is iconic and delicious and a great way to start your morning."
"The Good Morning Bay Area campaign was a great way for our restaurant crew to engage with the community and brighten people's mornings," said Nick Vergis, local McDonald's Owner/Operator. "The genuine excitement and happiness generated, as a result of this campaign, is something we strive for in our stores every day."
The commercial will air March 7 – April 3 on TV stations throughout the Greater Bay Area.
About Greater Bay Area McDonald's Restaurants
The Greater Bay Area McDonald's Cooperative is comprised of individuals who own and operate McDonald's restaurants in the 15-county Bay Area region. Local McDonald's owner/operators are committed to their communities, supporting programs including Ronald McDonald House Charities (RMHC) of the Bay Area, Ronald McDonald House of San Francisco and Ronald McDonald House at Mission Bay, Ronald McDonald House at Stanford, two Ronald McDonald Care Mobiles serving Santa Clara County and Contra Costa County, and the RMHC Scholarship program. Follow McDonald's of the Greater Bay Area on Twitter @McD_BayArea for up-to-date information, announcements and prize giveaways.
SOURCE Greater Bay Area McDonald’s Restaurants