MDC Partners Enters into Strategic Partnership with Industry-Leading Mobile Interactive Agency, Y Media Labs

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May 07, 2015, 03:00 ET

MDC Builds on Digital Offering, Further Deepening its Leadership at the Intersection of Technology and Creativity

NEW YORK, May 7, 2015 /PRNewswire/ -- MDC Partners Inc. (NASDAQ: MDCA; TSX: MDZ.A) announced today that it has taken a strategic partnership interest in award-winning digital and mobile agency Y Media Labs. Recently named one of America's Most Promising Companies by Forbes, Y Media Labs was founded by CEO Ashish Toshniwal and CTO Sumit Mehra in 2009 and has since grown into one of the most highly recognized full-service mobile and interactive firms in the country. As part of the MDC Partners network, Y Media Labs will provide MDC agencies streamlined access to world-class mobile strategy, design, and development capabilities, bringing significant expertise in the fastest growing areas of advertising.

"In today's environment, mobility is at the very core of how brands need to approach their business and how they go to market," said Miles S. Nadal, Chairman and Chief Executive Officer of MDC Partners. "Our best-in-class agency partners have long proven that the combination of creativity and technology is a powerful force for disruptive innovation, and they have been at the entrepreneurial forefront of digital innovation. Now, with Y Media Labs as a partner, our network can even more powerfully help clients connect deeply with consumers, inventing and building to create new revenue streams and increase marketing ROI. As one of the preeminent mobile agencies, Y Media Labs lives in the center of the most exciting and high-growth generation of digital – one that extends far beyond mobile and into the internet of things. We are thrilled to be in a position to help fuel their growth."

With over 140 team members centered in Redwood City, California, Indianapolis, Indiana, and Bangalore, India, Y Media Labs serves clients in nearly every sector, including brands such as American Express, Apple, eBay, EMC, First Data, L'Oreal, Staples, and Western Union. Known for both its world-class consumer- and enterprise-facing mobile experiences, Y Media Labs partners with client organizations to tackle their biggest challenges and capitalize on their greatest opportunities through all aspects of mobile strategy, from product definition and branding to user interface design and application development.

"With mobile increasingly acting as a growth engine for brands, and with the increase in mobile-first companies, we are finding ourselves at a critical inflection point not only in the life of our agency, but in the way that mobility is changing the face of business," said Toshniwal. "Our clients are looking to us to define how mobile will impact their growth. That shift places us at the strategic center of a brand's vision for innovation, and has provided a significant opportunity for us to scale to meet client demand."

"In MDC, we are excited to have found a strategic partner and a network of brilliant thought leaders who share our entrepreneurial spirit and are dedicated to powering our significant ambitions as we pursue the next phase of our growth," added Mehra. "Miles' passion, vision and dedication to talent is a competitive advantage that will be an accelerator of our growth, and we are enthusiastic about the very meaningful opportunities we see for our people, the increased collaboration with like-minded entrepreneurs across the MDC network, and our prospects to expand our business significantly on a broader geographical basis."

About Y Media Labs

Y Media Labs is a complete interactive mobile solutions agency. They specialize in mobile app design and development for all major platforms, including the Apple iPhone, iPad, and Android. Y Media Labs is an award-winning, San Francisco Bay Area-based agency that has worked with small-to-medium businesses, disruptive startups, and Fortune 500 companies. Some of their key clients include American Express, Apple, eBay, EMC, First Data, L'Oreal, Montessorium, Staples, and Western Union. Their work has been featured by Apple, TechCrunch, Forbes and Mashable among others.

Learn more about Y Media Labs at http://www.ymedialabs.com

About MDC Partners Inc.

MDC Partners is one of the world's largest Business Transformation Organizations that utilizes technology, marketing communications, data analytics, insights and strategic consulting solutions to drive meaningful returns on Marketing and Communications Investments for multinational clients in the United States, Canada, and worldwide.

MDC Partners' durable competitive advantage is to Empower the Most Talented Entrepreneurial Thought Leaders to Drive Business Success to new levels of Achievement, for both our Clients and our Shareholders, reinforcing MDC Partners' reputation as "The Place Where Great Talent Lives."

MDC Partners' Class A shares are publicly traded on NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZ.A".

Please visit us: www.mdc-partners.com