me smooth Professional At-Home Hair Removal Device Now Clinically Proven Effective on Face and Widest Range of Hair Colors

NEW YORK, Oct. 2, 2013 /PRNewswire/ -- Syneron Beauty Inc., a pioneer in the design, development and distribution of energy-based consumer aesthetic products announces new clinical results and accessories for its revolutionary professional at-home hair removal system, me smooth (www.mePower.com). As the first and only professional at-home system that is FDA-cleared and clinically proven safe and effective on all skin types and tones, me smooth continues to break down barriers in the professional at-home hair removal category with new clinical studies supporting effective removal of unwanted hair on the face, efficacy for the widest range of hair colors and exclusive accessories designed to make the device even more universal and user-friendly.

Powered by patented elos (electro-optical synergy) technology, combining the power of Intense Pulsed Light (IPL) and Radio Frequency (RF) energies, me smooth disables the hair follicle so that hair will not grow back. The painless process eliminates the need for temporary hair removal methods such as shaving and waxing delivering hair free skin with unprecedented safety, speed and effectiveness, allowing consumers of all skin tones and most hair colors to achieve smooth, stubble-free skin without any pain, burning, snapping or nicks - all in the comfort and privacy of their own home.

Clinically proven for use on the face
Already being used successfully to remove unwanted hair on the body, me smooth is now clinically proven safe and effective for use on the face. This distinction makes me smooth the first device of its kind to provide a painless, lasting solution for facial hair removal on all skin tones. Even on such a sensitive area of skin, there is no irritation or redness post-treatment, making me smooth ideal for facial use.

Clinical investigator, Dr. Jerome M. Garden, MD, Professor of Clinical Dermatology at Northwestern University and Director of Physicians, Laser & Dermatology Institute in Chicago states:

"During the clinical trials, the me smooth hair removal device demonstrated a high safety and efficacy profile for facial treatments. There was no increased risk with use of the device on the face compared to other body sites. Hair reduction was very favorable with completion of the treatment protocol, demonstrating a real value in using of the me device for facial hair removal on all skin types."

A new Precision Adaptor accessory for the system allows for targeted treatments, enabling consumers to easily spot treat small areas on their face around moles and lips as well as any hard to treat areas on the body.

Effective for the widest range of hair colors
me smooth is clinically proven to be effective on the widest range of hair colors, including hair that is naturally blond, dark blond, red, brown, brunette or black. Unlike other older at-home hair removal systems, me smooth is even effective on light hair. In clinical trials with fair-haired subjects, hair counts were significantly reduced. Users experienced up to 92% hair reduction after the conclusion of the series of seven weekly treatments.

The only system able to prep and treat the skin at the same time
Like all professional hair removal treatments, you must prepare your skin before treatment by removing the hair from the surface of your skin. me smooth is the only at-home professional device that enables you to prep and treat at the same time by using the new me Epilator or Shaver accessories.  

The Shaver is designed to prepare the skin for dark haired users, while the device's unique new Epilator attachment prepares the skin for fair-haired individuals while also optimizing their results.  The new accessories are designed to be attached to the applicator of the device so that the user simply needs to glide the applicator over their skin.  The shaver/epilator removes the hair from the surface of the skin, followed by a pulse of elos for lasting hair reduction so that you can remove hair and treat the follicle with elos in one fell swoop!

"me smooth continues to break down barriers in professional home hair removal by expanding its safety profile to include the face as well as by proving its efficacy on the widest range of hair colors," states Fabian Tenenbaum, Chief Executive Officer of Syneron Beauty. "The new accessories further enhance the user experience, making the process faster, easier and more convenient for our customers."

Accessories for the device include:

• NEW Precision Adaptor Accessory ($50): Makes it easy to treat small areas or areas that require precise targeting
• NEW Epilator Accessory ($50): Recommended for fair-haired individuals to prepare their skin and optimize treatments
• Shaver Accessory ($50): Recommended for medium to dark-haired individuals to prepare their skin for treatment

me smooth device retails for $395. An elos Replacement Cartridge is available separately for $50.

me smooth is available at prestige beauty retailers including Nordstrom, Neiman Marcus, Bloomingdales, Ulta, Sephora.com and Space NK as well as on QVC and mePower.com.

ABOUT SYNERON BEAUTY

Syneron Beauty is a pioneer in the design, development and distribution of energy-based consumer aesthetic products. The Company's products are based on clinically proven technologies derived from the professional medical aesthetic device market, enabling patients to achieve professional-like results in an at-home setting. Syneron Beauty currently markets the me™ brand of home-use hair removal systems, the Pearl™ family of teeth whitening products and the Tanda™ family of home-use light therapy products. Syneron Beauty is based in New York and is a wholly owned subsidiary of Syneron Medical Ltd. (NASDAQ: ELOS).

SOURCE Syneron Beauty Inc.