**MEDIA ALERT** UNIVERSAL PICTURES AND THE SHOP AT NBC STUDIOS PRESENT "THE MUMMY" ZERO GRAVITY STUNT VR EXPERIENCE AT 30 ROCK
30 ROCKEFELLER PLAZA, NEW YORK CITY, NY, MAY 27 - JUNE 11, 2017
NEW YORK, May 23, 2017 /PRNewswire/ --
| WHAT: |
Universal Pictures and The Shop at NBC Studios present THE MUMMY ZERO GRAVITY STUNT VR EXPERIENCE, at 30 Rockefeller Plaza. Go behind the scenes with THE MUMMY stars Tom Cruise and Annabelle Wallis as they perform the intense Zero G stunt seen in the upcoming epic action-adventure. This immersive VR experience is enhanced by Positron's Voyager platform, featuring custom engineering and software, guided 360-degree motion control, head-tracked 3D audio and haptic integration—allowing guests to experience the world of The Mummy in a way they could only imagine. |
| This is the first time a VR theater experience is open and free to the public. Limited reservations are taken daily; walk-ins welcome. The pop-up experience will include photo-ops with actual props from The Mummy, as well as a separate, adrenaline-charged VR gaming offering, The Mummy Prodigium Strike, with that game's exact dates to be announced shortly. |
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| As well, exclusive and unique gifts are available at The Shop at NBC Studios. |
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| WHERE: |
The Shop at NBC Studios |
| 30 Rockefeller Plaza |
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| Entrance at 49th Street and Rockefeller Plaza |
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| WHEN: |
Saturday, May 27 - Sunday, June 11, 2017 |
| 9:00 AM - 6:00 PM Daily |
About THE MUMMY
Tom Cruise headlines a spectacular, all-new cinematic version of the legend that has fascinated cultures all over the world since the dawn of civilization: THE MUMMY.
Thought safely entombed in a tomb deep beneath the unforgiving desert, an ancient princess (Sofia Boutella of Kingsman: The Secret Service and Star Trek Beyond) whose destiny was unjustly taken from her is awakened in our current day, bringing with her malevolence grown over millennia and terrors that defy human comprehension.
From the sweeping sands of the Middle East through hidden labyrinths under modern-day London, The Mummy brings a surprising intensity and balance of wonder and thrills in an imaginative new take that ushers in a new world of gods and monsters.
Cruise is joined by a cast including Annabelle Wallis (upcoming King Arthur, television's Peaky Blinders), Jake Johnson (Jurassic World), Courtney B. Vance (TV's American Crime Story: The People V. O.J. Simpson), Marwan Kenzari (The Promise) and Oscar® winner Russell Crowe (Gladiator).
The creative team on this action-adventure event is led by director/producer Alex Kurtzman and producer Chris Morgan, who have been instrumental in growing some of the most successful franchises of the past several years—with Kurtzman writing or producing entries in the Transformers, Star Trek and Mission: Impossible series, and Morgan being the narrative engineer of the Fast & Furious saga as it has experienced explosive growth from its third chapter on. Sean Daniel, who produced the most recent Mummy trilogy, and Sarah Bradshaw (Maleficent) produce alongside Kurtzman and Morgan. www.themummy.com
About Positron and Voyager
Founded in 2014, Positron is a technology studio based in Los Angeles that delivers engineering magic. The team includes mechatronics engineers, designers, software developers and artists who collaborate together to create VR experiences and products that have never been done before. Voyager is the first full-motion chair platform designed for cinematic VR. Integrating beautiful design and high-end engineering, it reflects a passion for VR storytelling. Voyager delivers a completely new level of immersion in VR by providing a comfortable, fully integrated personal VR theater that incorporates gentle motorized yaw and pitch motion, haptic feedback (physical audio powered by Subpac), and specialized seating. Its unique software and hardware technology integration enables nuanced motion and haptic tracks to be encoded along the featured content's visual and spatial audio tracks. The chair precisely guides the viewers' attention to points of interest in the experience, while also allowing a viewer-controlled motion mode. Voyager units are available now for select theaters, hotels, concerts, and events that desire to provide a premium VR experience. For Voyager images please visit Positron Media.
About The Mummy Prodigium Strike
The Mummy Prodigium Strike, developed by Swedish game developer Starbreeze Studios, is a captivating VR experience where viewers play as a Prodigium Agent and are tasked with capturing the ancient Princess Ahmanet—while battling hordes of ravens, spiders and the undead. From a helicopter hovering above to the intense action on the ground, players must protect their fellow agents as The Mummy grows in power, battling to the finish to capture her, or be her slave for eternity. The Mummy Prodigium Strike utilizes the 210-degree virtual reality headset StarVR® and a unique set of experience-enhancing aids, allowing users to fully transport themselves into the new world of gods and monsters.
THE MUMMY arrives in IMAX® and theaters nationwide on Friday, June 9, 2017. www.themummy.com
SOURCE Universal Pictures
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