Media Industry Veteran Bill Wise Joins MediaBank as CEO

Former Top Executive at Yahoo!, Right Media and DoubleClick Brings Unparalleled Expertise To Establish Company as Leading Operating System for Media Buying

01 Jun, 2010, 11:20 ET from MediaBank, Inc.

CHICAGO, June 1 /PRNewswire/ -- MediaBank, a leading provider of technology solutions designed to help better manage the end-to-end media buying and analytics process, today announced that Bill Wise, a highly accomplished executive known for building next generation media technologies that have major impact on the advertising field, is joining the company as Chief Executive Officer.  Wise succeeds MediaBank CEO and founder Brad Keywell, who remains with the company as a Director and advisor.

Throughout his career, Wise has demonstrated leadership in identifying and cultivating advanced media buying solutions.  He comes to MediaBank from Yahoo! where he was General Manager, Ad Platforms & Global Exchange.  In that position he was responsible for the company's advertising platforms business including the Right Media Exchange, a premium digital advertising exchange, and APT by Yahoo!, the online leader's intelligent media planning/buying platform.  

Wise joined Yahoo! from his former role as President of Right Media, running its media and services businesses.  Yahoo! acquired Right Media in 2007 for $850 million, bringing Wise on board and integrating Right Media's Exchange as the solution for Yahoo!'s entire non-guaranteed, spot market inventory.

Before his time with Right Media, Wise was CEO of Didit, the largest independent search marketing firm, from 2005 to 2007.  Under his guidance the company had a three-year growth rate of 1,368%, ranking it #137 in the Inc 500 listing of America's fastest-growing private companies.  Wise also spent five years at DoubleClick in various executive posts including Vice President and General Manager of DoubleClick Media, and Director of Financial Planning & Investor Relations where he was responsible for guiding Wall Street and company shareholders.  

"Bill Wise has a profound ability to see the value new technologies are creating across the media buying spectrum.  He also has a proven talent for developing those technologies for the benefit of ad agencies, publishers, advertisers and networks," said Keywell.  "We are fortunate to have Bill assume leadership of MediaBank as we continue our quest to redefine the way media, across the entire spectrum of channels and properties, is purchased."

"Media buying is undergoing a major transformation from pre-arranged buys on disconnected media properties, to a new cross-media model that targets ads at tightly-defined audiences in real time across both traditional and digital media," said Wise.  "MediaBank has helped lead this transformation.  With tens of billions in media spend currently managed through our platforms, our clients are already reaping the workflow efficiencies and advanced analytics of MediaBank's technologies.

"Given the success of MediaBank to date, I believe the potential for further growth is enormous," Wise continued.  "We intend to aggressively further MediaBank's position as the de facto resource for technology infrastructure, operating standards, and real-time access to every form of media, both traditional and digital.  We believe we can become the holistic operating system that simplifies and adds efficiency to the entire media marketplace, and help ad agencies and marketers route inventory in real time—creating the 'smart router' for the entire advertising marketplace."

About MediaBank, Inc.

Privately-held Chicago-based MediaBank, Inc. is a leading provider of integrated procurement technology and advanced analytics to the advertising industry.  MediaBank solutions allow for unprecedented cross-media analytics and intelligence through superior planning, buying, workflow and data warehousing tools. The cornerstone of MediaBank's solution is the MediaBank O|X platform, offering buying, financial, and workflow tools across all media types. The MediaBank A|X platform provides advanced analytics and predictive modeling. MediaBank has more than 25 years of industry recognized experience in providing media buying solutions and is committed to combining the latest technologies and applications to improve efficiency in the advertising industry. For more information on MediaBank, visit: www.mbxg.com.

SOURCE MediaBank, Inc.



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