LAFAYETTE, La., Sept. 30 /PRNewswire/ -- Oracle Corporation has recognized the Customer Relationship Management (CRM) system implementation at MidSouth Bank for excellence with its 2010 Oracle Titan Award in the "Financial Services & Insurance Industry Solution" category.
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Working with Oracle Partner eVerge Group, MidSouth Bank implemented Oracle Siebel CRM On Demand with the goal of delivering better solutions to customers based on their individual needs. The system, which went live with all frontline associates in January of this year, provides MidSouth Bank with improved reporting, more efficient operating processes, better management visibility and more comprehensive communications throughout the bank. These improvements enable MidSouth to develop a more comprehensive understanding of how each customer interacts with the bank and what their potential needs may be.
Operational efficiency improvements resulting from the system are driving cost savings and improvements in customer experience.
"The new CRM On Demand system provides our frontline service personnel with more comprehensive information on customers, which in turn allows our employees to provide superior service and more relevant product recommendations," said Alex Calicchia, Executive Vice President and Chief Marketing Officer at MidSouth Bank. "It also gives our management team enhanced information on frontline activities and a tool to provide better coaching to customer service employees."
MidSouth Bank plans to expand the footprint and capabilities of the system throughout 2011.
About MidSouth Bank
MidSouth Bancorp, Inc. (NYSE Amex: MSL) is a bank holding company headquartered in Lafayette, Louisiana, with assets of $972 million as of June 30, 2010. Through our wholly owned subsidiary, MidSouth Bank, N.A., we offer a full range of banking services to commercial and retail customers in south Louisiana and southeast Texas. MidSouth Bank has 34 locations in Louisiana and Texas and more than 50 ATMs. MidSouth Bank is community oriented and focuses primarily on offering commercial and consumer loan and deposit services to individuals, and small and middle market businesses. Additional corporate information and e-banking are available at www.midsouthbank.com.
SOURCE MidSouth Bancorp
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