Mileslife endeavors to cultivate and elevate the entire airline loyalty program industry in China as well as strengthen the connection between airlines, customers and merchants.
Launched on November 22, 2015, Mileslife quickly partnered with China's leading loyalty programs including China Southern Airlines Sky Pearl Club, Eastern Miles, Fortune Wings Club, PhoenixMiles and Sichuan Airlines Golden Panda. The company also became the first Chinese start-up that partnered with British Airways Executive Club, Iberia Plus, Miles & More and Singapore Airlines KrisFlyer.
The newly joined MileagePlus is United's industry-leading loyalty program and this partnership is the first time ever that United has collaborated with a local company in China. With 30 years of service to China, United operates more nonstop U.S.-China flights to more cities in China than any other U.S. airline.
Mileslife has been expanding over 1,000 mileage earning opportunities for users, ranging from mid-to-high end restaurants and leading spas to boutique hotels, luxury resorts and other recreational activities. Once users pay via the Mileslife App, they can collect one airline mile per RMB 1-4 spent and can be rewarded with the miles within 3-5 working days of the transaction.
"We've noticed most of the frequent flyers are loyal customers who tend to purchase value-oriented products," explained Troy Liu, founder and CEO of Mileslife. "After 10 months operation, they could already distinguish the difference between Mileslife and other travel-related Apps, and recognize our value."
"Airlines also affirm the role that Mileslife has had in changing their frequent flyers' miles-earning behavior and increased the customer loyalty via day-to-day spending."
As a renowned loyalty program expert in China, Troy Liu has cast light on loyalty programs among Chinese frequent flyers via his million-word blogs. He has travelled around 90 countries with collected miles and points in the past 13 years. With extensive experience and expertise, Troy has provided loyalty program consulting services for many international hotel chains and airlines in China.
United Airlines in China
With 30 years of service to China, United operates more nonstop U.S.-China flights to more cities in China than any other U.S. airline:
- Beijing - nonstop flights from Chicago, New York/Newark, San Francisco and Washington/Dulles;
- Shanghai - nonstop flights from Chicago, Guam, Los Angeles, New York/Newark and San Francisco;
- Chengdu - nonstop flights from San Francisco;
- Hangzhou – nonstop flights from San Francisco;
- Xi'an – nonstop seasonal flights from San Francisco (seasonal);
- Hong Kong - nonstop flights from Chicago, Guam, New York/Newark, San Francisco and Singapore.
United is a founding member of Star Alliance, the world's largest and most comprehensive airline alliance, whose other members include Air China. United and Air China have a bilateral partnership that includes code-sharing on selected routes and provides customers of both carriers with additional travel benefits, such as airport lounge access and frequent flyer program reciprocity.
MileagePlus is United's industry-leading loyalty program. With a wide network of partners through which members may earn and redeem miles, MileagePlus offers the most "Saver" award-seat availability among the largest U.S. global airlines, according to the sixth annual Switchfly Reward Seat Availability Survey published by IdeaWorks Company in May 2016. MileagePlus members earn award miles by flying United, United Express, Star Alliance airlines or other airline partners, and by purchasing products or services from partners around the globe. Members enjoy a host of options for using those award miles, including to pay for award travel, upgrades and United Club memberships.
About Mileslife (www.mileslife.com)
Mileslife is the first App for customers to earn airline miles and points directly through their everyday lifestyle spending and help the local businesses to target potential high-caliber customers.
Launched in Nov. 2015, Mileslife quickly partnered with hundreds of mid-to-high end restaurants and leading spas through to boutique hotels and luxury resorts in China's major cities and hot destinations.
Along with the rise of Chinese middle class, Mileslife aspires to awaken the class's sense to realize the value and unleash the power of airline miles and fulfill their wishes to travel around the world.
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