DALLAS, Aug. 29, 2012 /PRNewswire/ -- Miller Lite, the Dallas Cowboys and the Adelante U.S. Educational Leadership Fund are partnering to support educational programming and resources for Hispanics through the "Scoring for Education" campaign.
For the second consecutive year, the brand will contribute a portion of the proceeds from sales of select cans of Miller Lite throughout Texas (excluding Houston) and Oklahoma from September 1 through October 31 to Adelante – a national nonprofit organization committed to providing resources to Latinos seeking to achieve a higher education.
With the support of Miller Lite, Adelante also will conduct educational parent workshops throughout Texas to provide parents with the tools to ensure their families have the opportunity to pursue a higher education. The Miller Lite-sponsored workshops will take place in San Antonio, Dallas, McAllen and El Paso. They will feature former Dallas Cowboys defensive lineman Tony Casillas, as well as U.S. Congressional Gold Medal Award recipient and former MillerCoors 2010 Lider of the year Raul Magdaleno. The parent workshops will cover topics ranging from financial aid to exploring career choices.
In addition, Casillas will participate in retail appearances in markets such as San Antonio, Dallas, McAllen, Austin, Lubbock, Corpus Christi, Laredo, El Paso and Tulsa.
"The Miller Lite 'Scoring for Education' program is a great way to give back and engage with the community," Casillas states. "I encourage legal-drinking-age football fans across the state of Texas and Oklahoma to purchase select cans of Miller Lite and know that they are supporting the next generation of Latino leadership and a great cause for the future of our communities."
Magdaleno adds, "I firmly believe that if you work hard and dedicate yourself to pursuing your dreams, anything is possible. Miller Lite is facilitating that dream by providing financial support to Adelante."
MillerCoors has a long history of contributing to communities around the country through signature initiatives such as the MillerCoors Lideres program and the MillerCoors Urban Entrepreneur Series (MUES). Lideres celebrates and rewards 12 Latino leaders annually and donates $25,000 to one Lider toward implementation of a leadership program in their local community. MUES annually recognizes and rewards five small business owners with $125,000 in business grants.
For more information on the "Scoring for Education" program visit, http://www.adelantefund.org/adelante/Adelante_Con_Los_Padres.asp.
Adelante is a non-profit organization established in 1993 with the support of Miller Lite to meet the educational needs of our next generation of Hispanic leaders. Adelante provides scholarships and enhances the skills Hispanic college students are learning in the classroom and it adds insightful professional advice to drive their full career potential. Since its inception, Adelante's programs have impacted thousands of students and awarded more than one million dollars in scholarships nationwide.
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.