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Mimvi, Inc. Introduces MimviLink™ Advertising Service

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SUNNYVALE, Calif., Sept. 20, 2011 /PRNewswire/ -- Mimvi, Inc. (OTCBB: MIMV) introduces MimviLink™, a unique technology that matches mobile apps to web content. MimviLink™ is a new kind of advertising network connecting mobile app publishers to web content publishers. MimviLink™ is founded on Mimvi search and recommendation technology.

MimviLink™ technology and algorithms, for the first time, enable advertisers to match Web and Mobile Content to relevant Mobile Apps.

"Relevant mobile apps matched to traditional web content represents a fusion of the mobile internet and web internet. Mobile apps are the new 'websites.' Smart phones and tablets are the new PCs and laptops. Eventually, everyone will have their very own mobile app from actors, politicians, celebrities, musicians, companies and individuals. Fusing mobile apps with web content is what maximizes value to all consumers. MimviLink™ provides a way for consumers to access mobile apps related to the content they are viewing on the web. MimviLink™ enables any company or individual with a mobile app to gain greater exposure for their mobile app by having it matched and displayed next to relevant web content. We believe MimviLink™ will represent a significant revenue stream for Mimvi and as we move to converting MimviLink™ into a new kind of advertising network for mobile apps, consumers stand to benefit alongside companies and individuals that have mobile apps," stated Kasian Franks, Mimvi's Founder/CEO.

Similar to other publisher and advertiser networks, web and mobile content publishers can monetize their content by signing up to use MimviLink™. Each time someone clicks on the relevant mobile app advertisement, the content publisher makes money along with Mimvi while the mobile app owner gains greater exposure and audience participation.

Mobile app developers and owners can bid for relevant placement within the MimviLink™ network. The most relevant bidders can have their mobile app advertisements displayed next to the most relevant web or mobile content.

"MimviLink™ has been in beta testing for a few weeks, and will be ready for commercial use in about 30 days," says President and COO Mike Poutre.  "Starting tomorrow, interested content managers and app companies can go to our website and sign up for MimviLink™, and we will contact them to enroll them into the service when it is ready. When we fully roll out MimviLink™, the whole process will be automated and easy."

"Mimvi is now starting to demonstrate our collective innovation and depth of talent. We have made a lot of changes internally to be able to put us on the right track and position ourselves to bring form and substance to our energy and ideas. MimviLink™ is one of several projects in our pipeline, and we look forward to continually showing the street, and our shareholders just how serious we are about being the leader in the Mobile Internet space," Poutre said.

For more information about MimviLink™ or Mimvi, see our website (www.mimvi.com) or contact Investor Relations at (248)-561-7995.

About Mimvi

Headquartered in Sunnyvale, California, Mimvi, Inc. (OTCBB: MIMV) is a pure-play search engine and recommendation technology company. Its (patent pending) proprietary search and "intelligent" recommendation algorithms enable the search and discovery of Mobile Apps, Mobile Content and Mobile Products across multiple devices and platforms, including: the iPhone, Google Android, BlackBerry and Web Apps. Services for iPad, Windows/Nokia and Samsung are in the pipeline. For more information, please visit: http://www.mimvi.com

Safe Harbor Statement

This Press Release may contain certain forward-looking statements within the meaning of the Securities Litigation Reform Act of 1995. Mimvi has tried, whenever possible, to identify these forward-looking statements using words such as "anticipates," "believes," "estimates," "expects," "plans," "intends," "potential" and similar expressions. These statements reflect Mimvi's current beliefs and are based on information currently available to it. Accordingly, such forward-looking statements involve known and unknown risks, uncertainties and other factors which could cause Mimvi's actual results, performance or achievements to differ materially from those expressed in or implied by such statements. Mimvi undertakes no obligation to update or provide advice in the event of any change, addition or alteration to the information contained in this Press Release including such forward-looking statements.

Investor Contact:
Sean Marconi
The WSR Group
(248) 561-7995 (tel)
smarconi@theWSRgroup.com
www.wallstreetresources.net

SOURCE Mimvi, Inc.



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