SAN FRANCISCO, March 22, 2016 /PRNewswire/ --
ClicksMob, the leading mobile performance platform, today announced its merger with AppGrade, which specializes in video monetization for mobile. The merger will bring significant advances to ClicksMob's technology and will enable ClicksMob to enhance its mobile performance marketing offering by utilizing AppGrade's innovative video monetization SDK platform.
As part of the merger, Avishay Shoushan, Founder and CEO of AppGrade, will be appointed CEO of the newly merged company. ClicksMob CEO Chen Yahav Levanon will be appointed President of the newly Merged Company.
"Mobile video has seen dramatic growth in the last 12 months and we expect it to further dominate the market in 2016, delivering higher engagement, better retention and a non-intrusive user experience for our direct advertisers," says ClicksMob CEO Levanon. "In addition to the advanced optimization and pricing solutions we've developed, we've significantly stepped up our ability to match applications to specific users, while guaranteeing a much better user experience. User experience and the ability to match users with the most appropriate advertisers have always been and will continue to be our key objectives. The merger with AppGrade will allow us to bring extraordinary quality and significant added value to advertisers, publishers and users."
Founded in 2014, AppGrade provides an advanced monetization solution with an integrated SDK directly to top grossing apps, allowing premium video inventory and rich native ad experiences. AppGrade's enhanced video solutions will enrich ClicksMob's complete solution for premium inventory and will help ClicksMob deliver the highest quality of engagement with high lifetime value.
"AppGrade was founded with a clear goal - to provide the best video advertising experience available. The AppGrade team combines years of marketing experience with technological mobile-development expertise, which will allow ClicksMob to offer the most advanced ad and monetization solutions in the world," said Avishay Shoushan, AppGrade's CEO. "We are delighted to be bringing that experience to ClicksMob and together we will lead the mobile advertising world, including the video arena. We are excited to be joining the ClicksMob team and to become part of one of the world's leading mobile advertising companies."
Founded in January 2013 by four serial entrepreneurs, ClicksMob has taken the model of performance marketing and made it uniquely relevant to the new and ever-evolving world of mobile.ClicksMob's dedicated service and propriety technology allows advertisers to acquire users based just on success and publishers to make more money from their mobile traffic. The company is headquartered in San Francisco, with offices in Tel Aviv and New York. ClicksMob was named one of America's Most Promising Companies for 2015 by Forbes. Visit: http://clicksmob.com