Mobile Marketing Drives Participation And Revenues With Text To Screen

LOS ANGELES, March 23, 2011 /PRNewswire/ -- The leading sports franchises and concert promoters in the US and Canada have a powerful new tool in their arsenal of Mobile Marketing solutions. iVision Mobile (www.iVisionMobile.com), a leading mobile marketing provider to the US and Canada's top brands and Mobile Marketing Companies, has recently launched a real-time Text to Screen widget. iVision Mobile's software enables teams including the Miami HEAT, Indiana Pacers, Milwaukee Bucks, Houston Rockets, and Club Deportivo Chivas USA Soccer, to engage fans with real-time campaigns that generate significant return on investment and build a valuable opt-in database.

The new widget lets users create voting/polling, trivia/surveys, inbound message scrolling, and multiple message text wall campaigns in minutes. A text to screen project features multiple data layers made up of images, static/dynamic text, animated horizontal bars and can include live video feeds. Projects are then exported to an internet-enabled PC or Mac computer that is plugged directly into the visual feed at a live event. Multiple data groups can be created to switch between promotions in real time during an event. Management of the text to screen and moderating of inbound messages is done using iVision Mobile's iMessenger software.

Although brands are now starting to embrace text to screen at live events, iVision Mobile's clients have been very successful with the technology since 2007. During the '07-'08 NBA season, the Seattle SuperSonics generated upwards of $19,000 in additional revenue through ticket sales and in-store merchandise purchases off of text to screen campaigns at home games. In July of 2010, the Super Estrella Reventon concert at Staples Center in Los Angeles generated thousands of unique opt-ins with an iPhone giveaway that let fans send messages to the video screens. By engaging fans with an incentivized offer and incorporating a mobile coupon for merchandise purchases, the brands were able to increase fan participation and brand awareness while driving sales.

"We really enjoy developing new mobile marketing solutions," said Omer Samiri, Founder and CEO of iVision Mobile. "This text to screen widget will help venues and teams save thousands of dollars on their text to screen campaigns. Text to screen can generate thousands of opt-ins in a very short time frame and is great for driving merchandise sales. I am hopeful that this new technology enables more companies to utilize text to screen at their venues and events."

About iVision Mobile

iVision Mobile provides sms marketing and text messaging software solutions for businesses. iVisionMobile empowers the nation's leading text marketing companies with private label mobile marketing software. iVision Mobile also empowers brands across industries including healthcare, automotive, sporting, religious, nightclubs/restaurants, debt collection, advertising agencies and more with innovative mobile marketing campaigns. For more information, please visit http://www.ivisionmobile.com

SOURCE iVision Mobile