WELLESLEY, Mass., March 21, 2016 /PRNewswire/ -- inStream announced today the appointment of Dekkers L. Davidson to inStream's Board of Directors.
"Dekkers comes to the inStream board with a wealth of industry knowledge and entrepreneurial experience, including helping to launch mobile wallet and loyalty solutions, both of which have become priorities for inStream in 2016, as we continuously focus on value-added tools to augment our technology and marketing platform for our retailer and brand clients," said Ann Raider, CEO of inStream.
Davidson brings more than 30 years of executive leadership experience in the retail, mobile and wireless industries to inStream and he will support inStream President and Chief Executive Officer, Ann Raider, in expanding solutions and line extensions to keep inStream technology and marketing offerings on the cutting edge.
Previously, Davidson was chief executive officer of the Merchant Customer Exchange (MCX)—a venture funded by many of the largest retailers in the United States—where he launched a mobile wallet to enable payments and access to coupons, offers and loyalty programs. Prior to that, he was managing director at Barclays where he launched a merchant-friendly mobile wallet that was the first cloud-based program that included payment and highly tailored offers from small merchants to consumers.
Early in his career, Davidson launched Sprint's wireless business in the six-state New England market. He subsequently was president at Rogers Communications where he led a turnaround of Canada's largest mobile operator. Davidson graduated from Harvard Business School and was a visiting instructor at Harvard shortly after his graduation.
"I am excited to be a part of inStream's rapid growth," said Davidson. "Our expansion into the areas of loyalty and mobile wallet solutions will help ensure inStream continues to be a leader in personalized targeted marketing for retailers, brands and agencies as a highly effective and efficient alternative to traditional direct media. Our mission is to help all inStream clients increase ROI and consumer insights while enhancing the shopping experience."
inStream is the leader in delivering real-time, personalized, targeted marketing solutions that increase customer engagement based on shopper-specific purchase, affinity and loyalty data from eCommerce, mCommerce, and bricks & mortar. Our innovative software transforms any consumer receipt into a powerful marketing platform, increasing incremental sales for the next visit. Our marketing programs enable loyalty marketing solutions, tracking and reporting for deeper customer insights. Our portal enables headquarter companies and their franchisees to deliver higher value local programs, all while supporting the national brand. Start growing your sales today by calling (781) 419-6575 or visit www.instreamglobal.com.
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