Mojiva Launches New Tablet-Only Mobile Advertising Network, Mojiva Tab

NEW YORK, Oct. 15, 2012 /PRNewswire/ -- Mojiva (http://www.mojiva.com), the mobile ad network that reaches more than 1.1 billion devices globally and represents 8,000 mobile and tablet publishers and apps, today announced the launch of Mojiva Tab, the industry's first tablet-only mobile advertising network. Effective immediately, advertisers and agencies will be able to engage the highly lucrative tablet audience demographic.

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"As the number of mobile tablet device sales has grown and content and apps specific to these devices has been created, so too has the demand among advertisers to reach this highly engaged audience.  Our new tablet network, Mojiva Tab, will give major brands an easy avenue to tap into these users with huge scale," said David Gwozdz, CEO, Mojiva, Inc.

The Mojiva ad network reached an estimated three million tablet devices in January 2011, grew to 25 million by January 2012, and reached 40 million tablet devices as of June 2012. The number of tablet ad requests per month on the Mojiva ad network was 119 million in January 2011, increased to 655 million as of January 2012, and reached an impressive 2.13 billion tablet ad requests per month as of August 2012 – a nearly 20-fold increase in 20 months.  

Mojiva's new tablet network will give advertisers and agencies the opportunity to purchase prime inventory and display rich media ad units across highly valuable audience channels, which include luxury goods, entertainment, news, parenting, tech enthusiasts and sports enthusiasts.  

"Tablet ads are proving more effective than mobile ads across multiple brand metrics, increasing demand for tablet inventory," said Cathy Boyle, Senior Analyst, eMarketer, Inc. "We expect the bulk of mobile display spending will be allocated to rich media ad units, but growth in the category will be driven in greatest measure by video ads, which are particularly well-suited to the larger tablet screen."

Celtra, a global leader for rich media mobile advertising and analytics across mobile devices, has been selected as a preferred partner for Mojiva Tab, with an expandable banner execution. 

To learn more about Mojiva Tab, Mojiva's new tablet-only mobile ad network, please contact [email protected].

About Mojiva
Mojiva is the mobile ad network that reaches more than 1.1 billion devices globally and represents 8,000 mobile and tablet publishers and apps. Through deep and open integration with top major rich media providers and ad servers, Mojiva provides advertisers and advertising agencies with every imaginable mobile media execution across tablets, mobile web sites, apps and devices.

Founded in May 2008 and based in New York City, Mojiva is an independent mobile ad network operating under parent company Mojiva Inc., a privately held company backed by Pelion Venture Partners, Bertelsmann Digital Media Investments and Shamrock Capital. Follow Mojiva on Twitter, like us on Facebook and learn more at http://www.mojiva.com.

SOURCE Mojiva