Move, Inc. Expands Advertisers' Reach Into Hyper-Local Markets With BlockShopper Deal

CAMPBELL, Calif., March 9, 2011 /PRNewswire/ -- Move, Inc., (Nasdaq: MOVE), the leader in online real estate and operator of Realtor.com®, today announced it will expand the reach of agents and brokers across the Web down to neighborhood levels through an exclusive agreement with BlockShopper.com, a hyper-local online real estate news and data site.

As part of the agreement, Move becomes the exclusive national sales force for all real estate advertisers on BlockShopper and will syndicate Move ad products on BlockShopper.com for agents interested in reaching local buyers and sellers. Agents purchasing community-based ad products on BlockShopper will soon be supported by Move's rapid response Customer Care team that handled over 1.4 million calls in thousands of communities last year.

"Real estate agents are always looking for ways to stand out and position themselves as a local expert so they can connect with more buyers and sellers," said Move, Inc., Chief Executive Officer Steve Berkowitz.  "As advertising dollars continue to shift online and more consumers search online for properties, agents need simple and effective online ad options to reach people at the most local levels.  Move's agreement with BlockShopper makes it easy for agents to get involved in a localized online community, share knowledge about the community or specific properties, and increase their broader Web presence. This agreement builds on Move's commitment to help connect agents with buyers and sellers, and pushes it down to the hyper-local levels where sales transactions occur every day."

BlockShopper.com is one of the fastest growing real estate websites in the past year, driving 800,000 unique users that viewed four million pages in January 2011, a 50- and 18-percent year-over-year increase, respectively.  Popular BlockShopper products designed to increase local visibility and search engine indexing across the Web for agents include: Local Note Pro - allows agents to write "notes" about properties on which they have useful knowledge for active buyers, sellers and homeowners, boosting visibility in search while creating content to share in social media; and BlockShopper Agent News Releases – designed to help real estate professionals "make news" about their listings, sales, or other accomplishments.

"Today BlockShopper.com covers 20 highly visible local markets across the country with great community-based ad products," Berkowitz said.  "As we work together in expanding BlockShopper's coverage and products, Move's real estate advertisers will be able to easily scale the reach of their brands on a personal and local level with the assistance and convenience of Move as their national marketing partner."

Move will begin offering BlockShopper products and syndicating Move ad products to BlockShopper.com later this year. The terms of the exclusive agreement were not disclosed.  

ABOUT MOVE, INC.

Move, Inc. (NASDAQ: MOVE) is the leader in online real estate with 12.98 million(1) monthly visitors to its online network of websites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com® , the official website of the National Association of REALTORS®; MortgageMatch.com, Moving.com; SeniorHousingNet; ListHub; and TOP PRODUCER Systems. Move, Inc. is based in Campbell, California.

ABOUT BLOCKSHOPPER

BlockShopper.com is an independent publisher of real estate information and one of the largest producers of local news and data in the U.S. Founded in 2006, the company currently covers real estate markets in 20 major metros, including Chicago, New York, Los Angeles, Houston, Miami, San Francisco, and Dallas. It is based in Chicago, but has staff on every continent (except Antarctica).

This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

(1) comScore media Metric, January 2011

SOURCE Move, Inc.